首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2022-08-12
67
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The passage is mainly about________.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
文章开篇就说明广告既有消极的一面又有积极的一面,后面通过正反两方面的例子来论述这个观点,因此选项C为正确答案。选项A过于宽泛,文中只提到了对广告的看法,而没有全面讨论如何购物,故排除;选项B在文中未提及,故排除;选项D是从公司的角度讲广告对于促销的作用,与文章不符,故排除。
转载请注明原文地址:https://kaotiyun.com/show/9fnD777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
考生文件夹下存在一个数据库文件“samp2.mdb”,里面已经设计好四个关联表对象“tDoctor”、“tOffice”、“tPatient”和“tSubscribe”以及表对象“tTemp”,同时还设计出窗体对象“fQuery”。试按以下要求完成设计:
Areyoufacingasituationthatlooksimpossibletofix?In1969,thepollutionwasterriblealongtheCuyahogaRivernearC
Areyoufacingasituationthatlooksimpossibletofix?In1969,thepollutionwasterriblealongtheCuyahogaRivernearC
Areyoufacingasituationthatlooksimpossibletofix?In1969,thepollutionwasterriblealongtheCuyahogaRivernearC
Mostsmartphonesallowyoutorunlocation-sharingsoftwarethatusesthephone’sGPScapabilitytoletfriendsandfamilyknow
Mostsmartphonesallowyoutorunlocation-sharingsoftwarethatusesthephone’sGPScapabilitytoletfriendsandfamilyknow
Lookatthegraphic.Whicharticle’sdeadlinewillbechanged?
WhyisMr.Sanchezcomingtotheirfactory?
Theinformationtechnologyindustrychanges________quicklythatwemustcreateacontinuoustrainingplan.
随机试题
防火门监控器接收来自火灾自动报警系统的火灾报警信号后,应在()s内向电动闭门器发出启动信号。
试述大众传播与政策执行和监控。
党对法治工作的领导体现为思想领导、政治领导和组织领导。下列哪一说法是不正确的?
共同控制下的共同经营,应采用权益法核算。()
根据《票据法》的规定,伪造、变造票据,情节特别严重的,行为人承担的刑事法律责任为()。
脑的最古老部位是( )。
等风速线是近地面风速相等各点的连线。读中国及其附近地区的某日18时近地面等风速线图(单位:千米/时),读图完成下列问题。此时影响我国南方大陆地区气压和天气状况可能是()。
甲国公民从乙国劫持丙国的民用飞机到泰国,后逃至我国领域内,我国司法机关适用中国刑法对该行为人追究刑事责任,所体现的是()。
Studythefollowingpicturecarefullyandwriteanessayentitled"Cultures—NationalandInternational".Intheessayyoushould
GreenpeacesaysitsubmittedtheAntarcticOceanSanctuarytotheEuropeanUnionforconsiderationatamarinelifeconventioni
最新回复
(
0
)