首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
admin
2010-01-22
26
问题
•Read the article below about public image.
•Choose the best word to fill each gap, from A, B, C or D.
•For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
•There is an example at the beginning.
Significane of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19) just as the product, price, place, and promotional efforts are.
A firm’s public image (20) a vital role in the attractiveness of the firm and its products to employees, customers, (21) to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22) to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23) will undoubtedly find resistance from employees who see (24) threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25) low quality products and false claims would be widely looked down upon.
A firm’s public image, (26) it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image.
(31) of factors affect the public image of a corporation. (32) include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、although
B、if
C、even if
D、however
答案
B
解析
A和C都会使句子在逻辑上发生问题,D是语法错误。
转载请注明原文地址:https://kaotiyun.com/show/9psO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutbanking.Choosethebestwordfromtheoppositepagetofilleachgap.Foreachquestion21-30mark
Readthetextbelowaboutbusinessonline.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerSheet.T
Readthetextbelowaboutbusinessonline.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerSheet.T
•ReadthefollowingarticleaboutthefourPsofthemarketingmixandthequestionsthatfollow.•ForeachQuestion15-20,ma
•Lookatthestatementsbelowandatthefiveextractsfromanarticleabouttherelationshipbetweenstrategicalliancesando
•Lookatthestatementsbelowandatthefiveextractsfromanarticleabouttherelationshipbetweenstrategicalliancesando
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthetextbelowfromareportaboutsalesfigures.Inmostlines(41-52),thereisoneextraword.Iteitherisgrammatically
随机试题
Excel操作题 小张收集了2018、2017年山东省各地市生产总值数据,并使用Excel2010软件进行数据处理,如下图所示。 区域D3:D19的数据是通过公式计算得到的:在D3单元格中输入公式________再利用自动填充功能完成区域D4:D
新生儿甲状腺功能减低症下列哪项是错误的
国家为了公共利益的需要,征用集体土地,其土地所有权不发生转移。()
货币政策是政府通过()来调节经济运行的一种手段。
阅读下列史料并回答问题:汉自孝武表章《六经》之后,师儒虽盛,而大义未明,故新莽居摄,颂德献符者遍于天下。光武帝有鉴于此,故尊崇节义,敦厉名实,所举用者莫非经明行修之人,而风俗为之一变。至其未造,朝政昏浊,国事日非,而党锢之流、独行之辈,依仁蹈义,
一家公司的人事主管调查了员工们对公司的奖励员工绩效等级体系的满意度。调查数据显示得到较高等级的员工们对该体系非常满意。这位人事主管从这些数据中得出结论认为,公司中表现最好的员工们喜欢这个体系。该人事主管的结论假定了下面哪种说法?
请在【答题】菜单下选择【进入考生文件夹】命令,并按照题目要求完成下面的操作。注意:以下的文件必须都保存在考生文件夹下。“天河二号超级计算机”是我国独立自主研制的超级计算机系统,2014年6月再登“全球超算500强”榜首,为祖国再次争得荣
WhatadifferenceKathleenmadeinmycollegelife!ShewasconfidentwhereIwasshaky.ShewasdisciplinedwhileIwaswild.S
TheUnitedStatescourtsystem,aspartofthefederalsystemofgovernment,ischaracterizedbydualhierarchies.Therearebot
MarkTwain’sgoodeducationismainlythefoundationforhisworks.InMarkTwain’slateryears,whathemainlydidwas______.
最新回复
(
0
)