2. 外语
  3. Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they

Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they

admin2013-07-02  35
问题     Advertisers tend to think big and perhaps this is why they’re always criticized. Their critics seem to resent them because they have a gift for self-promotion and because they have so much money to throw around. "It’s unfair," they say, "that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. "

    The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising mat consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about.
    Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws(条例)while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a newspaper full of the daily ration of disasters.
    We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
    Another thing we mustn’t forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death.
    No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature.
Through the advertisements that carry various messages of our life, we can get a profound understanding of______.
选项
答案human nature
解析 由线索词various messages和get a profound understanding定位至文章最后一句：报纸其他栏目都难以提供如此有趣的文章，或提供对人性如此深刻的洞察。题干中profound understanding of为原文a deep insight into的同义转述，准确定位后直接获取信息。
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