首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
admin
2012-07-12
52
问题
SELLING TACTICS
NOTES
Business Presentation Pay Attention to Getting Attention
1 A major obstacle of selling things is that your sales message will be............. Three proven ways
you can capture a prospect’s attention quickly:
2 Make a.............
3 Surprise your prospects.............
4 Include attention getting headlines on all............
Emphasize the Human Relationship
5 Prospective customers are more receptive to buying from a real person than from.............
Tip:
6 Sell yourself to make prospective customers............with the selling process.
7 Sell your company and its history of producing results to make prospective customers confident of your ability to deliver.............
Trigger Your Customer’s Imagination
8 Convert the benefits delivered by your product or service into.............
9 Put your prospect in the picture by dramatizing what it feels like to be.............
10 Be............
11 If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12 Be sure your word pictures are dramatizing benefits and............
Part One. Questions 1 to 12.
You will hear a business presentation about 3 simple selling tactics.
As you listen , for questions 1-12 , complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
You now have forty-five seconds to read through the notes.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected; Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it
feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends on board. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have twenty seconds to check your answers.
[pause]
选项
答案
comfortable
解析
此句是针对听力原文细节的提问,在听音时需要把握关键词语:tip,要留心区别听力原文中提到哪些tip。因此这里填写:comfortable。
转载请注明原文地址:https://kaotiyun.com/show/9uOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
ForhowmanyyearswasPattyApgarthefoodbank’sdirector?
WhatisthepurposeofMartha’scalltoJeffrey?
A、 B、 C、 D、 AThepeoplearelookingatpaintingsinanartgallery.Choice(B)usestheassociatedwo
Whatisthepurposeoftheworkshop?
A、 B、 C、 D、 C图片中桥横跨在江面上,人们在船上划桨,由此可以联想到river,water,bridge,boat,people,oar,row等几个单词。(A)选项中的pickup是指接送。人们
Whereisthemanwaitingforhisinterview?
A、 B、 C、 CBecauseusuallystatesareasonthatanswersawhyquestion.Choice(A)usesshirtbutdoesnota
Whatistheman’sbusiness?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Careerdevelopment:theimportanceofacquiringarange
Task8EducationalSponsorshipThecompanyyouworkforisconsideringfundingaregionaleducationalprojectfor16-18-year-old
随机试题
Iftheonlineserviceisfreethenyouaretheproduct,technicianssay.GoogleandFacebookmakea【C1】________collectingperson
Toppingtheclassacademicallywascertainlyanadvantage.StudyingwasabreezeforNigel.Therewardwascertainlyincomparabl
早产儿易出现体温降低的原因是
3小时尿多用于
楼梯脚底部应坚实,不得垫高使用。立梯工作角度以()为宜。
在国际上,()模式是建设项目管理组织系统的一种常用模式。
施工机械使用费是指施工机械作业所发生的机械使用费以及()。
某股票基金月末结转损益前余额如下:当期投资收益100000元,当期公允价值变动损益贷方余额80000元,存款利息收入100元,当期管理费借方余额200元,当期交易费用借方余额200元,利息支出100元,假设以上收入和费用为该基金当期全部损益,则该基金本
关于我国的湖泊,下列叙述正确的是()。
下面关于嵌入式系统的叙述中,错误的是()。
最新回复
(
0
)