首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, se
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, se
admin
2010-04-30
51
问题
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, sensitive mechanism, whereby goods and the title to them are moved from farmers, manufacturers, miners, and others who produce them to consumers. Simple marketing activities began with the development of a nonsubsistence economy and interregional trade, including caravan (商队) and maritime (沿海的) commerce. Village fairs, town markets, and peddlers were all involved in primitive marketing activities. Later, general stores, traveling salespeople, and, still later, the 20th-century chain stores became the chief marketing agencies. Modem marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, transportation, wholesaling, marketing research and pricing of goods.
The aim of marketing is to acquire, retain, and satisfy customers. Marketers begin by identifying the market for their product. Then they tailor their efforts to satisfy the needs and wants of customers within that market. A customer may be an industrial organization such as a food processor, a wholesale or retail outlet, a transportation or warehousing company, or an individual consumer. Those firms, which understand the needs of their customers and seek to satisfy them, tend to be more successful than those which do not:
Marketing costs average more than 50 percent of the total costs of consumer goods. These costs represent the value added to the product after it leaves the producer and before it reaches the final consumer--determining the shape, colors, and materials of a product while it is being designed; making the product available in conveniently located stores; guaranteeing its performance; and providing service warranties and easy credit terms.
Marketing techniques are also used by politicians, who carefully market themselves and their programs, by city and state governments to sell bond issues, and by hospitals and universities for fund-raising purposes.
Modem domestic marketing in the United States has been greatly affected by a consumer movement that calls for better and safer products, more efficient services, and truthful advertising. Extensive government regulation in almost all fields—from advertising to transportation—has also necessarily claimed the attention of marketers.
With the growth of multinational corporations, marketing has greatly expanded its scope; many marketing managers take the whole world as their marketplace. Thus Eastman Kodak marketed its new Instamatic camera simultaneously in 28 countries in 1963—the first time simultaneously worldwide marketing was achieved—and prepared advertising and publicity in more than 20 languages. Managers of such global activities must take into account international differences in climate, customs, and business practices.
A consumer campaign which calls for a series of beneficial activities has had a powerful effect on______in the United States.
选项
答案
modem domestic marketing
解析
转载请注明原文地址:https://kaotiyun.com/show/9yOK777K
0
大学英语六级
相关试题推荐
A、TootherEuropeancountries.B、Totheremoteareasandsuburbs.C、Tothenaturalparksforbirds.D、Backtotheirnests.BWher
Weshouldunderstandthenecessitythat____________(我们为这个项目贡献出力量).
Itiscommonlyheldthatdrinkingmoderateamountsofalcoholcanreducetheoddsofhavingadeadlyheartattack.More(36)____
A、Cathyisnotsobrilliant.B、Cathythinkshermotherisverykind.C、ShewenttoFrancewiththeschoolchoirlastyear.D、The
A、Waristheonlywaytosolveinternationaldisputes.B、Warwillbelessdangerousbecauseoftheimprovementofweapons.C、It
Theworldisrunningoutofoil,andenergyexpertsbelievethattherecouldbeseriousshortagesintenyears’time.Notonlyi
Globalization,aprocesswherebyownersofcapitalareenabledtomovetheircapitalaroundtheglobemorequicklyandeasily,h
A、Itincreasedthestudents’whitebloodcellcount.B、Itincreasedsomestudents’energylevel.C、Itimprovedthestudents’abi
A、Exploration.B、Increaseoilproduction.C、Alternativesourcesofenergy.D、Notofaboveall.D材料中并未提及解决能源问题的关键是什么,A,B,C只是某一方面
____________(如果受难者早些知道消息),manylivescouldhavebeensaved.
随机试题
冲击试验的标准试样横截面尺寸一般为()。
关于正常人二尖瓣口血流频谱的描述,不正确的是()。
苯丙酮尿症的临床特点有()。
在担保贷款中,担保企业作为第三者要以其财产对借款企业的还贷能力予以担保,但不可以用信誉来担保。()
下列关于一般公司债券发行的表述中,正确的有()。
2×20年12月31日,甲公司因以公允价值计量且其变动计入当期损益的金融资产和以公允价值计量且其变动计入其他综合收益的金融资产的公允价值变动,分别确认了20万元的递延所得税资产和40万元的递延所得税负债。甲公司当期应交所得税的金额为200万元。假定不考虑其
促进学习迁移的有效教学措施有()。
某地发生了学生饮用豆奶中毒事件,当地政府采取“捂”的方式,且不允许家长到外地治疗,导致上百家长到北京求医,后在媒体介入下,发现了有上千学生中毒,引起社会广泛关注。请据此回答问题:如果让你负责此事,你会如何去处理善后工作?
(1)计入黑名单(2)利用信用卡网上套现(3)拒绝提供服务(4)引起网上支付公司重视(5)媒体新闻报道
HighintheMojavedesert,130milesnortheastofLosAngeles,liesavastfieldofmirrors.Crisscrossingrowsofglassandmet
最新回复
(
0
)