首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Mark is going to talk briefly about______
Mark is going to talk briefly about______
admin
2013-06-25
51
问题
Mark is going to talk briefly about______
T = Tutor
M =Mark
S = Susan
T: OK, everybody, good morning! It’s Mark’s turn to talk to us today, so Mark, I’ll ask you to get straight down to business.
M: Right!
T: Now following on from what we were discussing last week in Susan’s tutorial on approaches to marketing, you were going to give us a quick run down on a new strategy for pricing which is now being used by many large companies known as ’ revenue management’ …before we go on to your actual tutorial paper on Sales Targets. Is that correct?
M: Yeah, OK, well…
T: So what exactly is revenue management?
M: Well, it’s a way of managing your pricing by treating things like airline tickets and hotel rooms rather more as if they were perishable goods.
S: Yeah, I just tried to book a ticket yesterday for Perth and would you believe there are three different prices for the flight?
M: Right! And what was the rationale for that?
S: Well…the travel agent said it depended on when you book and the length of the stay, like it’s cheap if you stay away for a Saturday night, presumably because this isn’t business travel, and even cheaper if you buy a ticket where you can’t get a refund if you have to cancel; in that case the ticket costs about half the price. You wouldn’t think it would make that much difference, would you?
M: Well it does, and that’s basically because the airlines are now treating their seats like a commodity. You see—if you want a seat today, then you pay far more for it than if you want it in three weeks’ time.
S: That seems rather unfair.
M: Well. . .not really…when you think about it, that’s just common sense isn’t it?
S: I suppose so.
T: What this actually means is that in the same row of seats on the same flight you could have three people who have all paid a different price for their tickets.
S: And is this just happening in Australia?
M: No, no it’s the same all over the world. Airlines are able to ’market’ a seat as a perishable product, with different values at different stages of its life.
S: Well like mangoes or apples at the market.
M: Yeah, it’s exactly like that. The fact is that the companies are not actually interested in selling you a cheap flight! They’re interested in selling the seats and flying aeroplanes that are full.
T: Mark, why do you think revenue management has come about?
M: Well, as far as I can see, there are two basic reasons: firstly because the law has been changed to allow the companies to do this. You see in the past they didn’t have the right to keep changing the prices of the tickets, and secondly we now have very powerful computer programs to do the calculations and so the prices can be changed at a moment’s notice.
S: So you mean ten minutes could be critical when you’re buying a plane ticket?
M: Absolutely!
T: That’s right!
M: And I understand we have almost reached the stage where these computer programs that the airlines are using will eventually be available to consumers to find the best deals for their travel plans from their home computer.
S: Heavens! What a thought! So the travel agent could easily become a thing of the past if you could book your airline tickets from home. Are there any other industries using this system, or is it restricted to the airline business?
M: Many of the big hotel groups are doing it now. That’s why the price of a bed in a hoted can also vary so much…depending on when and where you book it.
T: It’s all a bit of a gamble really.
M: Yes, and hire car companies are also using revenue management to set their tariffs, because they are also dealing with a ’commodity’ if you like…so the cost of hiring a car will depend on demand.
T: Well, thank you, Mark, for that overiew…that was well researched. Now let’s get on with your main topic for today…
选项
A、increase profits.
B、benefit the passenger.
C、sell cheap seats.
D、improve the service.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/A8AO777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
ForthosePuritanswhobelievedthat(i)____obligationswereimposedbydivinewill,thecorrectcourseofactionwasnotwithd
Remeltingoldmetalcansratherthanmakingprimaryaluminumfrombauxiteoreshippedfromoverseassavesproducersmillionsof
Ifaspeciesofparasiteistosurvive,thehostorganismsmustlivelongenoughfortheparasiteto(i)______;ifthehostspec
WRITINGTASK2Youshouldspendabout40minutesonthistask.Writeaboutthefollowingtopic:Somepeoplebelievethat
ChorleywoodisavillagenearLondon.Themapshowshowthevillagedeveloped.Prepareareportforauniversitylecturerde
Davidsaysthathethinksagapyearisunsuitablefor______.GapyearsbeganbecauseOxfordandCambridge______.
WhatisthetitleoftheseriesofpresentationsthatDavidPricewillmake?【14】______
MartinaBila’sappointmentwiththeaccommodationofficerisat______.WhatnationalityareMartina’snewflatmates?
Thestudentsayssheis______whensheisstudyingathome.Theadvisersuggests______withanotherstudentafterlectureso
AUSTRALIAGeographyThedriestcontinentis【L31】________Australiaisabout【L32】________timeslargerthanBritain.Threemains
随机试题
男性,67岁。因突起高热,伴头痛、全身酸痛5h后急诊入院。有轻度咽痛及鼻塞,有明显流涕及咳嗽。当地正有“流感”流行。此病人最可能的诊断是()
图样的比例是图形的实际线性尺寸与物体相应线性尺寸的比。()
输尿管结石绞痛发作时,重要的是
现金流量图如图11-1所示,年利率为12%,每季度计息1次,则年末终值F为()万元。
业主方项目管理服务于业主的利益,其项目管理的目标包括项目的投资目标、进度目标和( )。
下列各项中,有权提出本级预算预备费动用方案的是()。
对同一借款人的贷款余额与商业银行资本余额的比例不得超过10%,这是为了()。
把传统简历转换成在线形式,无论对求职者还是用人单位都有好处:它能完善整个招聘过程。在线简历可以让求职者摆脱纯文本描述的限制,通过加载更为丰富的自荐内容。引导浏览者获得更全面有效的信息。同时,求职者也可以掌握自己简历的访问情况,甚至可以从浏览者获得反馈。在线
关于自定义数据类型,下面叙述中不正确的是()。
Youshouldspendabout20minutesonQuestions1-13whicharebasedonReadingPassage1below.AlfredNobelThemanbehindthe
最新回复
(
0
)