首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2021-06-15
50
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities—and legislators—are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $ 43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards(the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TV, to middle-school math texts that cite Nike and other brand-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif. -based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely on the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $ 7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money. "
Coca-Cola is to take new action most probably because______.
选项
A、it will sacrifice itself for children’s health
B、it will not get involved in some law suits
C、it is unable to beat so many opponents
D、it is reluctant to fall behind Pepsi company
答案
B
解析
从文中内容可知,尽管不活动和吃得多是主要因素,但最近项研究指出果味汽水可能是罪魁祸首。社区及立法机构已经在调查此事。由此可以推测,B项“不想陷入官司”是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/A8TO777K
0
考博英语
相关试题推荐
Theparkwas______withpeopledoingallsortsofrecreationalactivities.
Thegloveswerereallyloosmall,anditwasonlyby______themthatImanagedtogetthemon.
Whenasystemisunjusttothe______abolition,notreform,iswhatrespectforjusticedemands.(2002年中国科学院考博试题)
ThecaseagainstRobertJoneswas______forlackofevidence.
LovewasintheairinaTokyoparkasnormallystaidJapanesehusbandsgatheredtoscreamouttheirfeelingsfortheirwives,p
Thenoisewascausedbyadog______acatthroughthegarden.
Inmanyculturespeoplewhowerethoughttohavetheabilityto______dreamswerelikelytobehighlyrespected.(2005年春季电子科技大学考
TheUnitedStatescourtsystemischaracterizedby______hierarchies:therearebothstateandfederalcourts.(2004年武汉大学考博试题)
Iwanttotalkaboutallthesepointsin______orderofimportance.(2002年武汉大学考博试题)
Despitehisoccasionalfondnessforgambling,heisstillconsideredasagoodboy
随机试题
WhenIbeginplanningtomovetoAucklandtostudy,mymotherwasworriedaboutalackofjobsandculturaldifferences.Ignorin
高层工业建筑室内消防竖管应成环状,且管道的直径不应小于()m。
《统计资料保密管理办法》的规定,对外公布统计资料必须经过严格审批,()的资料,非经批准,任何单位和个人不得对外发表。
资本成本率是企业用以确定项目要求达到的投资报酬率的最低标准。()
2000年2月,甲公司为本公司的智能化大楼建设工程举行招投标。乙是一国有建筑企业,但不符合招标的资质要求,其借用他人的资质证书参与了招标活动。同时,为了顺利中标,乙公司在标书中将工程的预算压得很低。中标以后,甲公司与乙公司签订了实际建设施工合同,合
智力结构一般包括()
在社会与生活步伐加快的今天,人们难得闲暇去仔细翻阅报刊来捕捉当下集体意识的火花、把握社会想象的脉搏。互联网上的搜索引擎为难以脱身的人们提供了方便,它已成为人们获取信息的重要手段。网民只需手指~点,即可了解社会当天所发生的和最受关注的热点。然而网络搜索以及与
发散思维又称“辐射思维”“放射思维”“多向思维”“扩散思维”“求异思维”,是指从一个目标出发,沿着各种不同的途径去思考,探求多种答案的思维。根据上述定义,下列属于发散思维的是:
甲午夜开车送朋友乙回家,因超速驾驶,刹车不及时,将经过人行横道的周某撞倒。乙对甲说:“没有人看到,快走。”甲加速离去。周某随即被他人送往医院,但因抢救无效,于当晚死亡。甲将乙送回家后,心里不安,便返回肇事地点,并向在事故现场取证的警察交代了上述事实。请根据
下面不属于主试效应的是()
最新回复
(
0
)