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  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

admin2013-12-08  101
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
    Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
    This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant part of the public brought a-bout a prompt(果断的)restoration(恢复)of the Classic Coke, which was then marketed alongside new. King Customer ruled!
According to the passage, "to move as much of these goods as possible"(Para. 1, Lines 3 — 4)means "______".
选项 A、to sell the largest possible amount of goods
B、to transport goods as efficiently as possible
C、to dispose of these goods in large quantities
D、to redesign these goods for large-scale production
答案A
解析 本题为词汇语义题中的语句释义题。本题关键在于对move一词的理解。根据文章第一段第二句“．．．most industries concentrated primarily on the efficient production ofgoods，and then relied on‘persuasive salesmanship’to move as much of these goods aspossible”可知，厂家强调生产效率，并试图用促销手段尽可能地move其产品。因此不难看出，move在此作“销售”讲，所以选项A)为正确答案。
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