首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below from a leisure industry magazine and the questions. •For each question 13—18, mark one letter (A. B, C o
•Read the article below from a leisure industry magazine and the questions. •For each question 13—18, mark one letter (A. B, C o
admin
2010-01-22
32
问题
•Read the article below from a leisure industry magazine and the questions.
•For each question 13—18, mark one letter (A. B, C or D) on your Answer Sheet for the answer you choose.
Cruise Ship: Where to Go
Passengers on cruise ship holidays, as they are described on TV programs and films, usually appear to be both wealthy and elderly. Such people do not, however, accurately represent the 6.8m passengers who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on appealing to younger, less wealthy people, giving them an experience more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so rare on cruise ships. Partly as a result, the number of passengers taking a cruise has increased by an average of 8.5% a year since 1990.
Cruise Star is now the world’s largest cruise line. The other two major companies are Intersail and Seaways. Together these three carry nearly half the world’s cruise passengers and make almost all the industry’s profits. For the 30 or so smaller firms, life is much tougher. That is because sheer size brings so many benefits to the large firms. They can negotiate bulk discounts on supplies such as food and fuel, and even, if they order enough of them, on ships. A secondary disadvantage for the smaller operators is that they cannot spread overheads such as marketing as broadly. A significant part of the cost of sending people on a cruise happens before they go on board the ship. The three large companies between them spend more than $100m a year on TV advertising in America. They employ armies of salesmen. Delivering passengers to the ship is part of the package deal and, once again, volume means savings: Cruise Star is the biggest single buyer of airline tickets in America.
Cruise Star has ten ships, with four more on order for delivery by 1999. Intersail is building at a similar rate, hoping to expand today’s fleet of ten ships to 14 by 1998. Seaways will add three more ships to its present nine. The 30 ships on order throughout the industry will increase cruising capacity by 40% by 1998. Some analysts suspect that even the big companies will find it difficult to fill all those extra cabins. They make a comparison with the overcapacity in the airline market in the early 1990s, When aircraft ordered at a time of growth arrived during the recession. And they point out that, after steady growth, the American market was flat in 1995, with firms offering discounts up to 30% in order to fill cabins.
The big firms reckon that this pessimism is overdone. This year has started well. But if the industry’s outlook ends up being rougher than it hopes, many smaller firms will face a choice: go for specialized business, go out of business, or get taken over by a larger business. Already more than 40 small companies offer an increasing variety of cruises, ranging from archaeological tours of the Black Sea to ecological cruises to the Galapagos Islands. This trend seems set to continue, although in fast-growing Asis, a few mid-sized firms may one day rise to challenge the top three. However, in more established markets, smaller firms are being squeezed out. For instance, Gentle Waves, which has debts of $850m, has already been approached by Cruise Star, who wanted to buy a majority share of the company. The negotiations came to nothing, but analysts think they will revive if Gentle Waves’ problems go on.
Cruises are becoming more popular with passengers who ______.
选项
A、want a quiet holiday.
B、demand a high degree of luxury.
C、want a family holiday.
D、can afford to pay top prices,
答案
C
解析
游艇现在在普通的旅客中愈加流行。A、D文中未提及,B叙述的是以往情况。C符合。
转载请注明原文地址:https://kaotiyun.com/show/AOsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthefollowingarticleaboutofficework.Eachquestionhasfoursuggestedanswersorwaysoffinishingthesentence,A,B,
Readthefollowingarticleaboutofficework.Eachquestionhasfoursuggestedanswersorwaysoffinishingthesentence,A,B,
•Readthetexttakenfromabusinessmagazine.•Choosethebestsentencetofilleachofthegaps.•Foreachgap(9-14),m
•Lookatthestatementsbelowandatthesummariesoffivebusinessbooksontheoppositepageaboutrecruitment.•Whichboo
•Lookatthestatementsbelowandatthesummariesoffivebusinessbooksontheoppositepageaboutrecruitment.•Whichboo
•Readthetextbelowaboutcommunicatingingroups.•Inmostofthelines41—52thereisoneextraword.Itiseithergrammatica
A.VerizonCommunicationsAFortune20company,VerizonCommunicationsisoneoftheworld’sleadingprovidersofcommunications
•Readthefollowingextractfromanarticleaboutcultureinbusinessnegotiationandthequestionsthatfollow.•ForeachQue
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
随机试题
明清时期,()与湖北的汉口镇、江西的景德镇和河南的朱仙镇并称为我国“四大名镇”。
下列关于我国的货币政策工具的论述正确的是( )。
某家电企业为增值税一般纳税人,适用的增值税税率为16%,2019年8月份该企业发生的有关职工薪酬的资料如下:(1)当月应付职工工资总额为500万元,“工资费用分配汇总表”中列示的产品生产工人工资为350万元,车间管理人员工资为70万元,企业行政管
以词的声音表象、动觉表象为支柱而进行智力活动的阶段,称作()
“有为才有位,有位更有为”,这一看法给我们的启示是()
下列组合不正确的是
Beyond______stars,theastronautsawnothingbutspace.
Thisisthe______pianoonwhichthecomposercreatedsomeofhisgreatestworks.
下面你将听到外商有关中国零售业发展情况的一段讲话。China’seconomy,oncereliantonstatespendinginheavyindustry,hasincreasinglylookedtothe
Whendecidingtogotoaprofessionalforpsychologicalhelp,thereareseveralstepsyoucantake.Beginbyaskingforrecommen
最新回复
(
0
)