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  3. Retailers are looking at bigger sales numbers for digital television sets this Christmas sea son, boosting the spirits of federa

Retailers are looking at bigger sales numbers for digital television sets this Christmas sea son, boosting the spirits of federa

admin2010-05-05  77
问题     Retailers are looking at bigger sales numbers for digital television sets this Christmas sea son, boosting the spirits of federal regulators and the industry. Government and industry analysts alike have worried that this nation of TV viewers is shifting its gaze too slowly to digital from old-fashioned analog sets.
    Yet almost 7 million digital television, or DTV, sets will be sold this year, according to the Consumer Electronics Association, a trade group for manufacturers and retailers. Roughly 3 million of these sets will be sold during the last three months of the year.
    Independent groups also predict a big sales spike.
    Homes in the United States will have 12.1 million high-definition or HDTV sets—the most sophisticated form of DTV sets—by the end of the year, compared with 7 million at the end of 2003, according to the Yankee Group, a Boston technology research outfit.
    HDTVs have accounted for the vast majority of about 13 million digital televisions sold since the fall of 1998.
    "The numbers are very encouraging. We believe consumers are embracing this technology," says Jenny Miller, the Consumer Electronics Association’s spokeswoman.
    A boost in sales of digital televisions will be welcome news for major retailers anxiously watching the Christmas shopping season that began yesterday. Many national retailers lured customers into their stores with extra-early hours and deep discounts.
    DTV sets still sell behind traditional analog sets. Almost 22 million analog sets are expected to be sold this year, outpacing even the rosiest predictions for DTV sales.
    Until recently, consumers who wanted to buy DTV experienced sticker shock. When the sets first reached the market in the late 1990s, they cost several thousand dollars, turning off many consumers.
    Now, prices for basic DTV sets generally start at about $500. HDTV sets offer the best-quality picture and sound and can cost as much as $15,000, according to Consumer Reports, published by the nonprofit Consumers Union advocacy group.
    "You’re talking about a couple of hundred dollars at the very least, unless you go for a flat panel or plasma screen, in which case you’re talking thousands of dollars," says Aditya Kishore, senior analyst for the Yankee Group.
    In addition to falling prices, analysts credit the sales boost for DTV to an increase in the number of programs broadcast in digitally compatible "high definition" as well as a government-led consumer education campaign.
选项 A、the country has popularly accepted digital TVs.
B、the retailers have a bad sale of DTVs except Christmas.
C、the viewers still pay more money on old-fashioned TV sets.
D、the government and industry are upset by the present market situation of DTVs.
答案C
解析 推理题。文章第—段开头虽然提到零售商们在这个圣诞节期间正看到更大的数字电视机销量，这鼓舞了联邦管理者和该行业的士气；但接着第二句指出：政府和行业分析师们都对本国的电视观众将其注意力从旧式的模拟电视机转移到数字电视机的速度太慢表示担心。由此可以判断出虽然目前数字电视机的销售额正在增长，但消费者仍然在花更多的钱购买旧式的电视机，而不是去购买数字电视机。"该国已普遍接受了数字电视机"中的"popular"与第二句中的"slow"正好相反；"零售商除了圣诞节，其他时候的数字电视机都卖得不好"并不能从文章第一句的意思中推出来；政府和行业对目前数字电视机的市场情况感到很担忧"，第二句只是说明政府和行业对消费者改用数字电视机的速度太慢表示担心，并不能说明他们对数字电视机的状况很担心。因此，这三项都不正确。
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