首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(91) In the last few years the conventional wisdom has been that the advent of the new media will hasten the demise of print, an
(91) In the last few years the conventional wisdom has been that the advent of the new media will hasten the demise of print, an
admin
2009-12-11
31
问题
(91)
In the last few years the conventional wisdom has been that the advent of the new media will hasten the demise of print, and that the culture of print will soon be a thing of the past.
But I wonder whether this confuses the content with the attachment we have to a particular kind of container. In fact, (92)
a number of recent developments suggest that new media may actually be the salvation of old media, and could preserve and extend the best aspects of the print culture,
while augmenting it with their various technological advantages. If this is true, then the future of old media is in embracing the new—a development we see most clearly with newspapers.
Newspapers have been spurred by a simple economic fact: (93)
more than a third of their revenue comes from classified advertising, which readily lends itself to searchable Web sites.
In a defensive move, newspapers quickly and heavily invested in such online sites as CareerPath. corn, PowerAdz. corn, AdOne and Classified Ventures, and also use those companies for added exposure for national ads. Most have also put their own local classifieds online.
(94)
The Web sites, meanwhile, have become a way to broaden and deepen Newspapers’ content as a potential source of revenue, as home pages attract new advertisers and subscribers.
Knight Ridder’s Real Cities network (RealCities. corn) is a good example. The portal site gets news from the chain’s thirty-one dailies, as well as from Belo and Central newspapers, who are partners in the operation. And it features directories of community resources and business, classifieds, entertainment, shopping, free e-mail, community publishing, and search capability. Real Cities brought Knight Ridder $ 31.4 million in revenue in 1999.
The New York Times is another. The paper’s robust Web site has attracted 11.4 million registered non-paying readers ( as of April, up 61.9 percent from a year earlier). In order to get access to the site, readers must offer some basic personal data, which will eventually be used for direct marketing. (95)
By 1999 nearly half of those registered readers reported that they had never purchased a paper copy of the Times, which means that the online version was introducing the brand to an entirely new group.
The Web presence also helps the Times’s print circulation; the paper gained some 12,000 new subscribers via the site in the first half of 1999.
选项
答案
近年来,人们普遍认为新媒体的到来会加速印刷业的消亡,印刷文化很快就会成为过去。
解析
(注意the conventional wisdom的译法。)
转载请注明原文地址:https://kaotiyun.com/show/ATAK777K
本试题收录于:
B类竞赛(英语专业本科专科)题库大学生英语竞赛(NECCS)分类
0
B类竞赛(英语专业本科专科)
大学生英语竞赛(NECCS)
相关试题推荐
Idon’tbelieveinBrown’sadventureatall.Itsoundsso______.
ThingstoKnowabouttheU.K.FromBuckinghamPalacetoOxford,theU.K.isloadedwithwonderfulicons(标志)ofpasteras.【B
ThingstoKnowabouttheU.K.FromBuckinghamPalacetoOxford,theU.K.isloadedwithwonderfulicons(标志)ofpasteras.【B
ThingstoKnowabouttheU.K.FromBuckinghamPalacetoOxford,theU.K.isloadedwithwonderfulicons(标志)ofpasteras.【B
Shehastenedto______methatthereportcontainednocriticalcommentsonmydepartmentperformance.
Alice’sAdventuresinWonderland(oftenshortenedtoAliceinWonderland)isgenerallythoughtofasoneofthegreatestbooksf
Alice’sAdventuresinWonderland(oftenshortenedtoAliceinWonderland)isgenerallythoughtofasoneofthegreatestbooksf
Alice’sAdventureinWonderlandisoneofthemostlovedchildren’sbooksofalltime,andmanyadultsenjoyitaswell.Ittells
随机试题
A、Ithasabeautifulcampus.B、Professorsregularlypublishtheirresults.C、It’sinanurbansetting.D、Facultymembersinterac
A.医生检查病人时,由于消毒观念不强,造成交叉感染B.医生满足病人的一切保密要求C.妊娠危及母亲的生命时,医生给予引产D.医生对病人的呼叫或提问给予应答E.医生的行为使某个病人受益,但却损害了别的病人的利益上述各项中属于医生违背尊重原则的是
甲类非处方药专有标识为
某工程在浇筑楼板混凝土时,发生支模架坍塌,造成3人死亡、6人重伤,经调查,是现场技术管理人员未进行技术交底所致。该工程质量事故应判定为()。
仕女画
《快乐的小青蛙》是小学一年级的阅读课文,教师确定其教学目标为:“教会学生‘困’‘因’二字”“让学生学会有感情地朗读课文”“培养学生不怕困难的精神”。下列关于教学目标的表述,正确的是()。
黄博是某中学高二(3)班的学生,开学没多久,老师们就陆续发现黄博的“特殊”之处。在随堂测验的时候,黄博总是说自己肚子疼,经常上厕所,一待就是半节课。妈妈带黄博去医院检查,却没有发现什么问题。黄博总是发呆,课桌上经常什么都不放,在座位上“放空”自己,上课要
关于危险品的保存和运输,下列做法错误的是()。
depositreserverequirementratio
设f(x)在[0,1]上连续,在(0,1)内可导,且证明:存在ξ∈(0,1),使得fˊˊ(ξ)=f(ξ);
最新回复
(
0
)