2. 考研
  3. Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to p

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to p

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问题     Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1)_____ a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2)_____ promotion. By going online, companies can communicate instantly and directly with prospective customers. (3)_____ on the World Wide Web includes advertising, sponsorships, and sales promotions (4)_____ sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5)_____ $300 million.
    Effective online marketers don’t (6)_____ transfer hard-copy ads to cyberspace. (7)_____ sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8)_____ visits to their sites and to create and (9)_____ customer loyalty, companies change information frequently and provide many opportunities for (10)_____.
    A prototype for excellent (11)_____ promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12)_____ they will find no traditional ads. (13)_____ subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14)_____. Sega of America, maker of computer games and hardware, uses its Web site for a (15)_____ of different promotions, such as (16)_____ new game characters to the public and supplying Web surfers the opportunity to (17)_____ games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18)_____ increasing site visits by 15 percent. Online (19)_____ in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20)_____ and helped the company know its customers better.

选项 A、encourage
B、frustrate
C、tempt
D、commit
答案A
解析 动词辨析。此处指企业采取措施鼓励更多顾客浏览他们的网站，提高网站访问率，因此encourage符合题意。frustrate(挫败，使某人沮丧)和tempt(吸引，引诱)有负面含义，不符合上下文；commit尤指做不好的，不合法的事情。
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考研英语一

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