2. 外语
  3. What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. T

What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. T

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问题     What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. There’s a huge【C1】______ of the complexity in China, which is more complex than Europe. There are different rules of law, which【C2】______ a significant factor. There are different【C3】______, Cantonese and Mandarin and lots of others in【C4】______, and dialects like Sichuan versions. You have problems of distribution.【C5】______ Chinese brands have been【C6】______ local because of the size of the market and the transportation system. What’s【C7】______ built up there is a sort of a pride in localness.
    How can companies build their brands in China? — China is a place where【C8】______ have to be very patient and you’ve got to build【C9】______ time. You can’t go in 【C10】______ invest short-term and then pull out【C11】______ then try to get back in 【C12】______. It’s about being consistent, steady, building【C13】______ reputation, building confidence and then rewards will【C14】______. It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to【C15】______ ahead.
    How are local Chinese brands doing against the multinationals? — China’s been built【C16】______ local brands and there are a billion of them and they are【C17】______ spending sums of money locally that really dominate the【C18】______. But the future is Chinese brands moving outside of【C19】______ and marketing globally, because China’s got to move from a commodity economy to a【C20】______ sophisticated economy, which fundamentally means brands. There isn’t a major economy in the world that isn’t based upon producing great brands, because they provide far better margins and more sustainable growth.
【C6】
选项 A、traditionally
B、basically
C、fundamentally
D、differently
答案A
解析 语境搭配根据结构判断此处不缺任何句子成份，因此应是修饰local或全句的，根据语境得知：一些跨国公司想要打进中国市场面对许多挑战，其中之一就是：大多数中国的品牌一直以来(指从传统上讲)是地方性为主，因此应填traditionally。
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