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  3. What Do Women Game Designers Want? Denise Fulton spent much of her childhood playing computer games. And the fascination con

What Do Women Game Designers Want? Denise Fulton spent much of her childhood playing computer games. And the fascination con

admin2013-07-11  37
问题                     What Do Women Game Designers Want?
    Denise Fulton spent much of her childhood playing computer games. And the fascination continued into her adult years. So it is not surprising that today Ms. Fulton,34, is an executive producer in a video game company in Austin, Tex, where she is overseeing the next installment in the popular Deus Ex series. The surprising part is how rare Ms. Fulton is. Behind the computer screen, as in front of it, video games are a man’s world.
    Informal estimates put the percentage of women in the industry at around 10 percent, and even then, most tend to be in jobs in customer service, marketing and quality assurance. Relatively few women work as game designers and producers, and even fewer are programmers. "It’s not so much that women look at the industry and discard the idea," said Sheri Graner Ray, a senior game designer at Sony Online Entertainment. "It’s that the game industry just never even comes up on their radar."
    The reason has to do with a truism about the computer game industry. Those who work in the industry tend to enter their jobs as enthusiastic gamers. And playing video games, especially those loaded with graphic violence, has been a male pursuit. According to the NPD Group, a market research firm based in New York, some 81 percent of video-game players are male. "It’s a chicken-or-egg thing," said Ms. Fulton, who sees a lot of resumes in her job, almost all from men. "If more women were playing games, they might get interested in games as a medium and might choose to pursue that as a career. But it’s still labeled as boy thing."
    Now, though, manufacturers are starting to think about making games that are more appealing to women, like the Sims, a role-playing game that is viewed as one of the most popular games among women. "Women do not play games because the games that are out there are designed for men," said Elizabeth Sweedyk, an assistant professor of computer science at Harvey Mudd College in Claremont, California.
    Manufacturers understand there is a huge untapped portion of the market " They’ve realized they have to appeal to women," said David Riley, senior manager at NPD. And as more games are marketed to, and played by, girls and women, more women eventually may end up choosing a career in the industry.
    For Ms. Fulton, one of the things that appealed to her about designing the new Deus Ex game is that players are given the option of a less violent version. As a producer, she said, she is drawn to work on games that draw a wider audience. "I definitely want to continue to work on titles that are more than the standard, violence-based, shoot-and-kill play style," she said.
    But the reality of her job at Ion Storm, she added, demands that she maximize the potential success of the (game) titles she works on. "I can encourage the development of features that might have a broader appeal, but ultimately need to fulfill the expectations of publisher and market," she said.
According to the passage, Denise Fulton is______.
选项 A、a game lover, producer and programmer
B、making and marketing her own game
C、supportive of designing games only for women
D、an opponent of violence in video games
答案D
解析 本题考查全文多处细节。可根据专有人名定位排除。第一段前两句介绍了丹尼斯·富尔顿，指出她从小迷恋电脑游戏，现在成了一家电子游戏公司的执行制作人(executive producer)。但文中未提到她也是一个程序设计员，因此[A]项不准确。文中多次提到她设计游戏，在全文末句提到，她最终要让自己的设计满足发行商和市场的期待。可见她只设计并不销售游戏，排除[B]。第六段第二句提到，设计能吸引更广泛的用户群的游戏工作吸引了她。根据上下文可知，这只说明她希望游戏对女性也具有吸引力，并不表明她认为游戏面向的对象应该排除男性。排除[C]项。第六段首句提到，对富尔顿来说，设计新的游戏吸引她的地方是可以给游戏玩家提供一个选择不那么暴力的版本的机会。由此可推出[D]项正确。
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