首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
admin
2011-01-05
63
问题
Communication with Customers Online
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent (出现) of television brought about a revolution in promoting products and services. Between 1949 and 1951 , advertising on television grew 960 percent. Today the Internet is once again transforming promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons. In 1996, world wide web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads(平面广告) to cyberspace. Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages. To encourage visitors to their sites and to create and cultivate customers’ loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site. Here visitors can find thirty six pasta recipes, take Italian lessons, and view an Italian film festival. But they will find no traditional ads. So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered. SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to down load games. Sega’ s home page averages 250, 000 visitors a day. To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent. Online participants in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized (按客户要求制造的) news and other information to users’ computers when they log onto the Internet. Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is. Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
Netscape is an influential web site which is visited by millions of people.
选项
A、Right
B、Wrong
C、Not mentioned
答案
A
解析
本题给出的信息是正确的。文章中第三段提到:“To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visitors by 15 percent.”由此我们可以推断出,网景是一家非常有影响力的网站,浏览网景网页的人们看到了SEGA的广告有些就会进一步登陆其网站,这样就为SEGA多带来15%的访问者。
转载请注明原文地址:https://kaotiyun.com/show/AnQd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
SomeThingsWeKnowaboutLanguageManythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethings
Thecityhasdecidedtodoawaywithalltheoldbuildingsinitscenter.
IsYourChild’sStomachPainAllinHisHead?Weallknowtherearetimesthatkidsseemtocomplain【C1】______astomachache
HowtoArguewithYourBoss1.Beforeyouarguewithyourboss,checkwiththeboss’ssecretarytodeterminehismood.Ifhe
AHealthProfileAhealthprofileisaportraitofallofthefactorsthatinfluenceyourhealth.Todrawyourhealthprofil
Canadalkea:WhataGreatPlaceforYoutoShopTherearemanydifferentstoresthatpeoplegotoinordertobuyvarioushou
WhatratewillIgetifIconvertmydollarsintoeuros?
A.industriallypollutedsoilsB.rockandsoilchemistryC.naturallypollutedsoilsD.thepathwaysofmetalsintothefoodE.
Traditionalworkersshowednointerestinmanagement.Inrecentyearsmanymanagementspecialistshavebeenarguingforthewor
随机试题
既能清热燥湿,又可治胎热不安的药物是
患者,女,未婚。发现左侧乳房有肿块。经医生检查判断后拟进行手术治疗,但患者十分担心手术后会影响以后生活质量。经过医生积极解释,患者消除了心理负担并要求保密。在征得患者的家属同意的情况下进行了手术,手术顺利完成,患者满意。这体现了患者的
根据《工程建设项目施工招标投标办法》(国家八部委局第30号令),招标人和中标人应当在中标通知书发出之日起至多()日内,按照投标文件和中标人的投标文件订立书面合同。
关于现场宿舍空间的说法,正确的是()。
假设王先生与张女士是你的新客户,目前正面临生涯与家庭上的转变,需要金融理财师协助规划。经过初步沟通面谈后,你获得了以下家庭、职业与财务信息:一、案例成员目前夫妻两人与张女士的父母住在一起,两位老人每月有1000元的收入。二、收支情况王先生每月税前
要做到教育公正,教师在实践教育公正目标上应当注意()
一位街道清洁工仅仅在周一到周五的白天工作,清扫一条街道要用一整个上午或一整个下午。这位清洁工在一周内需要清扫8条街道:S1、S2、S3、S4、S5、S6、S7、S8。有关这位清洁工一周工作日程安排的已知信息如下:周五上午不清扫任何一条街道;
A、 B、 C、 C确认过去事实的否定疑问句→省略no的否定回答
ChooseTWOletters,A-E.WhichTWOthingsaremostpopularamongusers?Achildren’sbooksBtextbooksCcomputergamesDtoysE
CulturalDifferencesbetweenEastandWestI.FactorsleadingtotheculturaldifferencesA.Differentculture【B1】______【B1】___
最新回复
(
0
)