首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
admin
2011-01-05
50
问题
Communication with Customers Online
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent (出现) of television brought about a revolution in promoting products and services. Between 1949 and 1951 , advertising on television grew 960 percent. Today the Internet is once again transforming promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons. In 1996, world wide web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads(平面广告) to cyberspace. Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages. To encourage visitors to their sites and to create and cultivate customers’ loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site. Here visitors can find thirty six pasta recipes, take Italian lessons, and view an Italian film festival. But they will find no traditional ads. So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered. SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to down load games. Sega’ s home page averages 250, 000 visitors a day. To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent. Online participants in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized (按客户要求制造的) news and other information to users’ computers when they log onto the Internet. Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is. Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
Netscape is an influential web site which is visited by millions of people.
选项
A、Right
B、Wrong
C、Not mentioned
答案
A
解析
本题给出的信息是正确的。文章中第三段提到:“To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visitors by 15 percent.”由此我们可以推断出,网景是一家非常有影响力的网站,浏览网景网页的人们看到了SEGA的广告有些就会进一步登陆其网站,这样就为SEGA多带来15%的访问者。
转载请注明原文地址:https://kaotiyun.com/show/AnQd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
SomeThingsWeKnowaboutLanguageManythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethings
15Iexpectthatshewillbeabletocaterforyourparticularneeds.
AHealthProfileAhealthprofileisaportraitofallofthefactorsthatinfluenceyourhealth.Todrawyourhealthprofil
NappingtoaHealthierHeart?1Researcherssaytheyhavedevelopedasimpletestthatcantellifapersonwithheartdisea
LudwigVanBeethovenLudwigVanBeethoven,amajorcomposerofthenineteenthcentury,overcamemanypersonalproblemstoac
AborntobemoreintelligentorlessintelligentBhaveabetterchancetodevelophisintelligenceCtaughttobemoreintelli
Mrs.Smithlookedpuzzledaboutwhatherhusbandsaidjustnow.
Mothersandmatchmakers(媒人)havealwaysknownthatnotbeingmarriedisadefinitehealthhazard.Butwhenateamofresearchers
Tomdroppedoffinfrontoffire.
Hepickedabookfromthebookshelfandthencommencedtoread.
随机试题
根据《民法典》,关于法定继承遗产分割的说法,正确的是()。
绩效评估
女性,36岁,幼年患支气管肺炎,以后常有咳嗽、咳痰,咳脓性痰,咳痰量每日不等,4年前开始咯血,1周前因发热、咳痰量增加,每日150ml左右入院治疗。此时检查最可能发现的体征是
现行规范规定,下列改正项中,属于水深测量改正的有()。
记名股票与无记名股票的差别不仅在股票的记载方式上,而且在股东权利等方面。( )
北京市一摩托车生产企业(增值税一般纳税人),实行出口免抵退税政策,2017年亏损10万元。2018年生产经营情况如下:(1)10月外购原材料,取得增值税专用发票,支付价款510万元、增值税81.6万元,支付不含税运输费用48万元,取得运输单位开具的增值税
习近平总书记指出:“生活在我们伟大的祖国和伟大时代的中国人民,共同享有人生出彩的机会,共同享有梦想成真的机会,共同享有同祖国和时代一起成长与进步的机会。”这说明()。
科学家们很早就发现,脑力活动后的体力活动能促进记忆巩固,但发表于《当代生物学》上的最新研究指出,两者之间的间隔扮演着相当重要的作用。针对72名志愿者的试验显示,在完成记忆力测试的4小时后进行35分钟左右的中强度间歇训练,对记忆形成的帮助最大。根据上述观
Mostworthwhilecareersrequiresomekindofspecializedtraining.Ideally,therefore,thechoiceofan【B1】______shouldbemade
Collisionbetweenanaircraftandoneormorebirdsistermedabird-strike.Pilotssometimesrecordabirdstrikewhileatcruis
最新回复
(
0
)