2. 外语
  3. What is important when...? Orienting customers -Age - Earnings - -

What is important when...? Orienting customers -Age - Earnings - -

admin2016-09-23  32
问题 What is important when...?
Orienting customers
-Age
- Earnings
-
-
选项
答案When fixing customers, it’s important to take their ages into consideration. For instance, younger generation pursuit for originality and fashion more than its quality. So if your company produces electrical products, teenagers and adults are your potential customers. So you can ameliorate your products to meet their special needs. Meanwhile, you should also pay the same attention to customers’ earnings. The customers who earn a lot prefer to buy products which are of high quality. To their mind, the cheap means poor quality, which doesn’t suit for their status Therefore, innovating different products for different customers make you become market leader. Lastly, it’s also important to consider customers’ perception. People’s consumption concept differs in thousands of ways. For example, my mother always pays attention to the products’ quality and price. But as for me, I notice their outward appearance. So you should lay particular emphasis on their perception to adjust your products’ function.
解析     本题需要发言的主题是“客户定位”。根据已有的要点1“Age年龄”，可以联想到只有考虑到目标客户的年龄因素才能使产品更有针对性、更加流行(more popular)。根据已有的要点2“Earnings收入”，可以联想到这是决定客户购买力的决定因素．对于产品能够占有更大的市场(larger marketshare)至关重要。我们还可以补充一些回答要点，例如，Education background教育背景，可以想到这样做能更好地了解公司发展面临的挑战和机遇(challenge and opportunity)；再如，Consumptionperception消费观念，这样有助于改进产品(ameliorate the products)。
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