首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen,
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen,
admin
2015-06-11
22
问题
Excerpt 1
I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself.
Excerpt 2
During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands.
Excerpt 3
Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.
Excerpt 4
Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users.
Excerpt 5
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form of advertising.But that was before the Internet got going.And this week online advertising made another leap forward.
Excerpt 6
Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.
The challenge that newspapers faced from the website is______.
选项
A、the display ads and the classified ads
B、the classified ads and the small text-ads
C、the small text-ads that appear alongside search engines
D、the localization of website and more elaborate service
答案
D
解析
根据Excerpt 4中内容可知,搜索广告可以像小广告一样起作用,并且,随着网站向网络用户开发本地化的、更细致的服务,搜索广告将逐渐挑战印刷分类广告。这说明,面临的挑战是网络本地化,并且提供更细致的服务。D与此意符合,为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/B2Qi777K
0
在职申硕(同等学力)英语
相关试题推荐
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazz(爵士乐)wasborn,Am
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazz(爵士乐)wasborn,Am
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazz(爵士乐)wasborn,Am
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazz(爵士乐)wasborn,Am
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazz(爵士乐)wasborn,Am
Accordingtothearticle,whatcontributestothepopulationincrease?Whatdoes"tolimittheirreproduction"inthelastpara
Man:Peterlooksveryupsetrecently.Woman:Yes.Ithinkthathehasahardenoughjobtomakeendsmeet.Question:Whatdoesthe
A(moresophisticated)analysisshowsthatanexpansion(ratherthan)aboycottofwoodproductsis(that)wereallyoughtto(b
FederalReserveSystem,centralbankingsystemoftheUnitedStates,popularlycalledtheFed.Acentralbankservesasthebank
随机试题
头静脉()
下列关于操作系统的叙述,正确的是________。
既能活血行气,又能消肿生肌的药物是
A.生理性黄疸B.新生儿溶血病C.先天性胆道闭锁D.新生儿败血症E.母乳性黄疸黄疸退而复现,反应差,体温不升
用现金购买产品,一方面减少了现金,另一方面增加了产品,因此,没有引起净资产的变动。()
对我国期货清算机构进行监管的金融机构是()。
某产品实际销售量为8000件,单价为30元,单位变动成本为12元,固定成本总额为36000元。则该产品的安全边际率为()。
近期猪肉价格有所回落,但不能因此减少对生猪饲养的关注,要保证猪肉价格的稳定就必须在其价格最低的时候下功夫。只有在这时保护养殖户的积极性,让其不退出生产,才能最终保持猪肉价格稳定。据此,可以推出:
A、Anapartment.B、Ahousewithagarden.C、Aparknearby.D、Alawnoutsidethebuilding.B根据男士的话It’sapitywecan’taffordaho
A、Doctorandpatient.B、Friends.C、Husbandandwife.D、Boyfriendandgirlfriend.C
最新回复
(
0
)