首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products
1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products
admin
2017-04-21
100
问题
1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products one shelf over. This shows that even the biggest and strongest brands in work are vulnerable. "
2. It has been clear for some time — principally since recession began to be felt in the major economies of the world — that the strength of brands has been under fire. During the second half of the eighties, the Japanese, for example, showed themselves willing to pay a huge premium to buy goods with a smart label and image to match: they were fashion victims par excellence, be it in choosing their luggage or in buying their booze, where a 20-year-old version of a good malt whisky could fetch the equivalent of £60 or more. Over the past year or two, that enthusiasm to spend big money on a classy label has lowered markedly.
3. But we may be witnessing the death of the brand. First, every story that now appears about the troubles being experience by makers of luxury goods triggers wise nods and told-you-so frowns. Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the Christian Lacroix fashion house, reported lower earnings for the first half of 1993 than it did a year ago. As David Jarvis, in charge of the European operations of Drinks Company Hiram Walker, puts it: "A few years ago, it might have been considered smart to wear a shirt with a designer’s logo embroidered on the pocket, frankly, it now seems out of fashion."
4. This conclusion fits with one’s instincts. In the straitened nineties, with nearly three million out of work and 425,000 people officially classed as homeless in England alone, conspicuous consumption now seems vulgar rather than chic. But just because flashy, up-market brand shave lost some of their appeal, it does not follow that all brands have done so. Cadbury’s Diary Mild is just as much a brand as Carrier watches. Tastes may have shifted down market, but that does not mean that they have shifted from flash-brand to no brand.
5. The second strand of the brand argument is tied intimately with the effects of recession. No one yet knows to what extent the apparent lack of some brands’ appeal is merely a temporary phenomenon. It may well be that, deep down, we would still love to own a Louis Vuitton suitcase rather than one from Woolworth’s but while we are out of work or fearing that our job is at risk, we are not prepared to express that preference by actually spending the cash. 6. Third, the example of Marlboro is an extreme one. The difference in price between premium brand cigarettes and budget rivals in the US had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 percent more than a budget variety. Few brands in much area of consumer goods could hope to maintain so great a premium indefinitely.
Questions 1-5
Directions: For questions 1-5, choose the best title for each paragraph from below. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice.
A. Some famous brands are facing crisis
B. Some good brand products have low quality
C. The strength of brand has been decreasing
D. People don’t buy flashy brands because of lacking of money
E. Some flashy brands will disappear completely
F. Shoppers tend to buy cheap, unbranded products
G. The strand of brands is linked closely with economic recession
Paragraph 4 ______
选项
答案
D
解析
第4段从另外一个角度来说明并不是名牌产品本身不好,而是人们面临收入减少的打击,消费也开始转向便宜的产品。
转载请注明原文地址:https://kaotiyun.com/show/B39d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Youhaveapart-timejobinabookshop.Themanagerwantstomaketheshopmorepopularamongyoungpeopleandasksyoutowrite
Somepeopleholdthatoldpeopleshouldbetakencareathome,whileothersthinktheyshouldbeplacedinoldpeople’shouse.W
Readthefollowingpassageandanswerquestions9-18.1.Peoplehavebeenpaintingpicturesforatleast30,000years.Theearli
Readthefollowingpassageandanswerquestions9-18.1.Peoplehavebeenpaintingpicturesforatleast30,000years.Theearli
Readthefollowingpassageandanswerquestions9-18.1.Mostyoungpeopleenjoysomeformsofphysicalactivity.Itmaybewalk
Inthe1920s,demandforAmericanfarmproductsfell,asEuropeancountriesbegantorecoverfromWorldWarIandinstitutedaus
1.AccordingtotheWallStreetJournal,"Moreandmoreshoppersarebypassinghouseholdnamesforthecheaper,no-nameproducts
1.AccordingtotheWallStreetJournal,"Moreandmoreshoppersarebypassinghouseholdnamesforthecheaper,no-nameproducts
1.AccordingtotheWallStreetJournal,"Moreandmoreshoppersarebypassinghouseholdnamesforthecheaper,no-nameproducts
UNDERTHECITYSTREETSWhileskyscraperofficesandelegantapartmentblocksremainthepublicfaceofmostmajorcities,t
随机试题
WhichofthefollowingisatypicalbilingualcityinCanada?()
临床上常用于测定肾血流量的物质是
颤证的病机为
CT成像对呼吸控制要求最严格的是
女,46岁。既往有泌尿系统感染史,中段尿培养阳性。1周来尿频、尿急、腰酸。尿常规:蛋白280mg/L,红细胞0~1/HP,白细胞(+)/HP,尿亚硝酸盐还原试验阳性。这提示尿中有
病入李女士,36岁,因支原体肺炎入院,予以红霉素静脉滴注,用药3天后,注射部位沿静脉走向出现条索状红线,伴红、肿、热、痛,下列护理措施不妥的是
初产妇,29岁,孕39周,突感剧烈腹痛伴有少量阴道流血,检查:血压150/110mmHg,子宫似足月妊娠大小,硬如木板、有压痛,胎心80次/分,胎位不清,最大的可能是()
各种管道安装工程量,均按设计管道中心线长度,以()计算。
在竣工决算中,下列()可作为无形资产入账。
教学工作的中心环节是()。
最新回复
(
0
)