首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant
admin
2014-01-07
61
问题
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant monthly magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR—the initials, of course, stand for Franco Maria Ricci—is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US$500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange— what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
To realize this vision, Ricci is mounting one of the most lavish, enterprising—and expensive promotional campaigns in magazine-publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporation. "To land in America Columbus had to use Spanish sponsor," reads one sentence in his promotional pamphlet. "We would like Italians."
Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled— and won—on a simple concept: it is more important to show art than to write about. Hence, one issue of FMR might feature 32 full-color pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable.
What is the main content of Ricci’s magazine FMR?
选项
A、Articles on culture, art and business.
B、Articles and pictures about fashion.
C、Pictures of works of art.
D、Pictures of trendy items.
答案
C
解析
原文第2段和最后一段相关句子中的art一词表明这本杂志是与艺术有关的,而第2段中的no morethan five articles和最后一段中的to show art than to write about可推测这本杂志多用图片而少用文章,结合这些内容即可确定本题应选C。
转载请注明原文地址:https://kaotiyun.com/show/BAFK777K
0
专业英语四级
相关试题推荐
PrinceHenrystartedhisschoolto______.
PrinceHenrystartedhisschoolto______.
Mostpeoplehaterockmusic.【C1】______Iamnotanunreasonableorbiasedperson【C2】______nature,twovividandstriking【C3】____
Mostpeoplehaterockmusic.【C1】______Iamnotanunreasonableorbiasedperson【C2】______nature,twovividandstriking【C3】____
Anystudentwhodoesn’t______totheschoolruleswillbepunished.
Accordingtothepassage,ifallstudentsattendyear-roundschoolsinU.S.theywould
SocialWorkSocialworkisaprofessionalandacademicdiscipline/committedtothepursuitofsocialwelfare,socialchang
Onlinesocialnetworksaremassivelyinfluential,yetweunderstandverylittleabouttheimpacttheyhaveonourbrains.Recent
Onlinesocialnetworksaremassivelyinfluential,yetweunderstandverylittleabouttheimpacttheyhaveonourbrains.Recent
Onlinesocialnetworksaremassivelyinfluential,yetweunderstandverylittleabouttheimpacttheyhaveonourbrains.Recent
随机试题
下列属于“开始”选项卡中的功能的是()
Fertilizersareusedprimarilytoenrichthesoiland______yield.
1周岁小儿头围测量为43cm,应考虑下列哪种疾病?()
肾单位不包括
冠心病搭桥术后早期出现急剧血压下降、心率减慢,最可能是因为
经济业务的发生,一方面引起资产项目增加,另一方面还可能引起()。
心理异常最基本的表现是“存在焦虑”,这是()提出的。
在教育部印发的《中学教师专业标准》中,要求教师“掌握所教学科课程标准”“了解中学生在学习具体学科内容时的认知特点”“掌握所教学科课程资源与校本课程开发的主要方法和策略”,这些知识属于()。
在我国,课程具体表现为课程计划、学科课程标准和()。
A、Alongtrip.B、Anstreetaccident.C、Adifficultcourse.D、Aneasytask.CM:HowareyougoingonwithyourEnglish?W:I’mno
最新回复
(
0
)