2. 考研
  3. [A]Data analysis [B]Subscribers using technology [C]Access to reading data: Using technology [D]Operation of Scribd and Oyster [

[A]Data analysis [B]Subscribers using technology [C]Access to reading data: Using technology [D]Operation of Scribd and Oyster [

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问题 [A]Data analysis
[B]Subscribers using technology
[C]Access to reading data: Using technology
[D]Operation of Scribd and Oyster
[E]Deals of Smashwords
[F]Start-ups on exploiting reading data: Scribd and Oyster
[G]Comparison between Scribd and Oyster
    Before the Internet, books were written—and published—blindly, hopefully. Sometimes they sold, usually they did not, but no one had a clue what readers did when they opened them up. Did they skip or skim? Slow down or speed up when the end was in sight? Linger over the sex scenes?
【R1】______
    A wave of start-ups is using technology to answer these questions—and help writers give readers more of what they want. The companies get reading data from subscribers who, for a flat monthly fee, buy access to an array of titles, which they can read on a variety of devices.
【R2】______
    Last week, Smashwords made a deal to put 225, 000 books on Scribd, a digital library here that unveiled a reading subscription service in October. Many of Smashwords’ books are already on Oyster, a New York-based subscription start-up that also began in the fall. The move to exploit reading data is one aspect of how consumer analytics is making its way into every corner of the culture. Amazon and Barnes & Noble already collect vast amounts of information from their e-readers but keep it proprietary. Now the start-ups—which also include Entitle, a North Carolina-based company— are hoping to profit by telling all.
【R3】______
    Scribd is just beginning to analyze the data from its subscribers. Some general insights: The longer a mystery novel is, the more likely readers are to jump to the end to see who done it. People are more likely to finish biographies than business titles, but a chapter of a yoga book is all they need. They speed through romances faster than religious titles, and erotica fastest of all. Oyster data shows that readers are 25 percent more likely to finish books that are broken up into shorter chapters. That is an inevitable consequence of people reading in short sessions during the day on an iPhone.
【R4】______
    Here is how Scribd and Oyster work: Readers pay about $10 a month for a library of about 100, 000 books from traditional presses. They can read as many books as they want. These start-ups are being forced to define something that only academic theoreticians and high school English teachers used to wonder about: How much reading does it take to read a book? Because that is when the publisher, and the writer, get paid.
【R5】______
    The companies declined to outline their business model, but publishers said Scribd and Oyster offered slightly different deals. On Oyster, once a person reads more than 10 percent of the book, it is officially considered "read". Oyster then has to pay the publisher a standard wholesale fee. With Scribd, it is more complicated. If the reader reads more than 10 percent but less than 50 percent, it counts for a tenth of a sale. Above 50 percent, it is a full sale.
【R2】
选项
答案F
解析 第二段提到一批初创企业开始用技术来获得读者数据，紧接着第三段便开始讲Scribd和Oyster作为这样的初创企业，通过建立电子书库来挖掘阅读数据(exploitingreading data)。因此选择F项“初创企业Scribd和Oyster控握阅读数据”。
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