首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2012-02-02
48
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! (269 words)
The marketing concept discussed in the passage is, in essence, ______.
选项
A、the practice of turning goods into money
B、making goods available for purchase
C、the customer-centered approach
D、a form of persuasive salesmanship
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/BCna777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
Happinesscanbedescribedasapositivemoodandapleasantstateofmind.Accordingtorecentinvestigations,sixtytoseventy
Happinesscanbedescribedasapositivemoodandapleasantstateofmind.Accordingtorecentinvestigations,sixtytoseventy
AskmostpeoplehowtheydefinetheAmericanDreamandchancesarethey’llsay,"Success."Thedreamofindividualopportunity
Arecentstudy,publishedinlastweek’sJournaloftheAmericanMedicalAssociation,offersapictureofhowriskyitistoget
Attentiontodetailissomethingeveryonecanandshoulddo—especiallyinatightjobmarket.BobCrossley,ahuman-resourcesex
Whilestillinitsearlystages,welfarereformhasalreadybeenjudgedagreatsuccessinmanystates—atleastingettingpeopl
Humanityusesalittlelessthanhalfthewateravailableworldwide.Yetoccurrencesofshortagesanddroughts(干旱)arecausing
Thedeclineinmoralstandards—whichhaslongconcernedsocialanalysts—hasatlastcapturedtheattentionofaverageAmericans.
Everyartistknowsinhisheartthatheissayingsomethingtothepublic.Notonlydoeshewanttosayitwell,buthewantsit
Solongasteachersfailtodistinguishbetweenteachingandlearning,theywillcontinuetoundertaketodoforchildrenthatw
随机试题
莲藕的主产区包括________。
下列有关腹水发生说法正确的是
A.鸭血B.牛奶C.鸡蛋D.畜肉E.鱼富含血红素铁的食物是
区域的发展条件包括()
设备出厂时,一般都要进行良好的包装,运到安装现场后,将包装箱打开予以检查。设备开箱检查,()应派代表参加。
总油量超过()kg的户内油浸变压器,应设置单独的变压器室。
叶某涉嫌盗窃罪,甲市公安局侦查终结后移送该市检察院审查起诉。甲市检察院审查后,将该案交A区检察院审查起诉。A区检察院审查后认为需要退回公安机关补充侦查。A区检察院应当如何退回?()
当今世界既有传统安全威胁,又有非传统安全威胁。其中传统安全威胁中的主要因素是
(2013年)设奇函数f(x)在[一1,1]上具有2阶导数,且f(1)=1.证明:存在ξ∈(0,1),使得f’(ξ)=1;
Lookatthelistbelow.Itshowsanumberofbusinesstrainingcourses.Forquestions6-10,decidewhichtrainingcourse(A-H)ea
最新回复
(
0
)