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  3. Aside from their greater purchasing power，women are valuable customers for three reasons．First，they are loyal，says Marti Barlett

Aside from their greater purchasing power，women are valuable customers for three reasons．First，they are loyal，says Marti Barlett

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问题 Aside from their greater purchasing power，women are valuable customers for three reasons．First，they are loyal，says Marti Barletta，author of Marketing to Women，and more likely to continue to buy a brand if they like it．Second，women are more likely than men to spread information about products they like through word of mouth and social-networking sites．Third，most of the lay-offs SO far in America have been in male dominated fields，like manufacturing and construction．This means women may bring home a greater share of household income in the months ahead and have even more buying power．
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答案除了她们更为巨大的购买力，女性成为重要顾客有以下三个原因。第一，她们很忠实，《妇女营销》的作者马帝·巴列塔说道，她们一旦喜欢上某个品牌很可能会继续购买该品牌商品；第二，女性比男性更容易通过口头相传和社交圈得到她们喜欢的产品的信息}第三，到目前为止，美国的大多数下岗工人集中在男性为主的领域，如制造业和建筑业。这就意味着在未来的几个月里，女性会把更多的家庭收入拿回家并且有更大的购买力。
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