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  3. One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the

One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the

admin2007-12-11  60
问题     One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night.
    Advertising has been among England’s biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.
    At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.
    Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
It is stated in the passage that those responsible for giving a product customer-appeal are
选项 A、customers
B、designers
C、advertisers
D、manufacturers
答案C
解析 细节题。第三段第三句，制造者只要生产东西就行了，而吸引顾客来购买产品的任务交给广告策划人来承担(So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchases…)。
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