首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the
admin
2013-01-17
44
问题
Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find【C8】______from employees who see their jobs【C9】______. On the other hand, high quality products and service standards should bring almost complete approval,【C10】______low quality products and【C11】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to【C14】______higher prices, to win the best distributors and dealers , to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price - earnings【C16】______than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C18】
选项
A、appliances
B、equipment
C、devices
D、facilities
答案
D
解析
近义词辨析。根据语境,有很多因素影响了一个企业的公共形象,这些因素包括物理设备等等。因为这些设备会影响企业的公共形象,所以这些设备应该是公众能够接触到的设备、服务等硬件和软件的设施,facilities指为某一特殊活动或目的所提供的种种便利,包括设备、建筑物和服务等等,因此D正确。appliance“用具、器具”,一般指电器设备,通常需要动力才能操作的家用电器和装置等;equipment“装备、设备、器材、装置”,一般指机械设备;device“装置、设计、图案、策略”,既可以是抽象的,也可以是具体的。
转载请注明原文地址:https://kaotiyun.com/show/BL6q777K
本试题收录于:
中学英语题库教师公开招聘分类
0
中学英语
教师公开招聘
相关试题推荐
ItisonOctober1,2009thatthePeople’sRepublicofChina______its60thbirthday.
Youayeateamstar!Workingwith______isreallyyourcupoftea.
—Ibegyoutoquitsmoking.Ican’treally______thatsmell.—I’mextremelysorrytohearthat.
Publicimagereferstohowacompanyisviewedbyitscustomers,suppliersandstockholders,bythefinancialcommunity,bythe
Publicimagereferstohowacompanyisviewedbyitscustomers,suppliersandstockholders,bythefinancialcommunity,bythe
Publicimagereferstohowacompanyisviewedbyitscustomers,suppliersandstockholders,bythefinancialcommunity,bythe
Publicimagereferstohowacompanyisviewedbyitscustomers,suppliersandstockholders,bythefinancialcommunity,bythe
—HowaboutyourtriptoHainan?—Itcouldn’thavebeen_____.SometimesIwentswimminginthesea;sometimesIlayonthesan
随机试题
老年性骨质疏松宜选用哪一类药物?
在酶促反应中决定酶专一性的部分是
心尖部触及舒张期震颤最常见于
下列热水管网管段中,应设置止回阀的管段是()。
仲裁是双方当事人根据国家有关法律的规定或根据他们之间事前或事后达成的协议,自愿地把争议提交第三者(依法建立的仲裁机构),申请第三者以中间人的身份依法对当事人间发生的争议进行判断,作出裁决,从而解决纠纷的一种法律制度。下列活动中属于仲裁的是()。
战略决策与战术决策的区别在于()。
根据公务员考核的有关规定,连续()年年度考核被评为“不称职”等级的公务员将被辞退。
建设中国特色社会主义政治的基本目标是:
直线l与圆x2+y2=4相交予A,B两点,且A,B两点中点的坐标为(1,1),则直线l的方程为().
Vancouveris______.WhichofthefollowingisNOTtrueaccordingtothepassage?
最新回复
(
0
)