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Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the
admin
2013-01-17
71
问题
Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find【C8】______from employees who see their jobs【C9】______. On the other hand, high quality products and service standards should bring almost complete approval,【C10】______low quality products and【C11】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to【C14】______higher prices, to win the best distributors and dealers , to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price - earnings【C16】______than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C18】
选项
A、appliances
B、equipment
C、devices
D、facilities
答案
D
解析
近义词辨析。根据语境,有很多因素影响了一个企业的公共形象,这些因素包括物理设备等等。因为这些设备会影响企业的公共形象,所以这些设备应该是公众能够接触到的设备、服务等硬件和软件的设施,facilities指为某一特殊活动或目的所提供的种种便利,包括设备、建筑物和服务等等,因此D正确。appliance“用具、器具”,一般指电器设备,通常需要动力才能操作的家用电器和装置等;equipment“装备、设备、器材、装置”,一般指机械设备;device“装置、设计、图案、策略”,既可以是抽象的,也可以是具体的。
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