首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a speech by Ivo Jupa, who made use of short message service to raise money for charity. As you listen, answer the
You will hear a speech by Ivo Jupa, who made use of short message service to raise money for charity. As you listen, answer the
admin
2019-08-17
24
问题
You will hear a speech by Ivo Jupa, who made use of short message service to raise money for charity. As you listen, answer the questions or complete the notes in your test booklet for Questions 21 to 30 by writing no more than three words in the space provided on the right. You will hear the speech twice. You now have 1 minute to read Questions 21 to 30.
When people say that I invented the Donor’s Message Service or DMS that raises money for charity, it’s easy to get the wrong idea. The texting technology was already there, it was just my idea to use it in the new way. Premium rate short messages service or text messaging is used for buying a ring tones or voting via text. My idea was to use the same tool to get Czechs to give money to charity. Because of some historical reasons, we didn’t have much of a charitable tradition here. But last year, through sending DMSs, Czechs donated about 920, 000 pounds to dozens of different nonprofit groups. As far as I know, the Czech Republic is the only country in Europe where you can send a text message as a way of giving to charity. 7 years ago, when I was working at a non-profit organization concerned with corporate social responsibility, I attended a conference in Budapest on Africa. I wanted to visit a particular seminar, but it was full when I arrived, so I went into another room, not knowing the topic. It was a seminar on individual giving, and I almost left. At that time, there was almost no donating by individuals in my country. We in the non-profit sector have been focused on raising money from institutional foundations. But we had almost no experience with individual giving, and most of us thought it could never work here. As it turned out, in just one hour this seminar completely changed my thinking. The seminar leader, an American, asked us: "In the last two months, how many of you supported a charity?" Almost no one raised their hand. Then he asked why nobody had made a donation, no one had an answer. He turned a sheet on a flip chart. It showed that 85% of people said they didn’t support a charity because they were never asked. This got me thinking of ways to make it really simple for Czechs to make donations. I wondered if we could collect donations via text messages, which is quick and easy and a new technology that young people will use. So I started to discuss this with the main wireless providers in the Czech Republic. They agreed to set up a single number to which people could send an SMS and make donations to a variety of charities, big and small. The mobile operators recognized it’s a win-win situation and agreed to take money only for operating costs. We set a very modest amount, 72 pence, which anyone can give. The program really took off in 2004, when a terrible storm hit the High Tatra mountains in Slovakia, which is a favorite holiday destination for Czechs. Trees were toppled everywhere, and Czechs really wanted to help. Some TV programs started putting out the name of a group that was doing recovery work, and explained how people could donate to them via DMS. Suddenly, people discovered the DMS, and in the end, the Czechs collected far more money than the Slovaks. When the program started, I guessed it would work if one million DMSs could be sent every year—that would mean one for every ten people in the Czech Republic. Last year, Czech sent 1. 5 million DMSs, so it’s a big success. Now we’re talking with groups in other European countries about setting up similar programs. My formal education had been in teacher training, and in the 1990s, I got involved with groups that were working to modernize Czech schools and teaching methods. For a time, I worked at the Czech Education Ministry, where I was in charge of European Structural Funds. Over the past ten years, I’ve been overseeing people and budgets, and I realized they needed to get proper training in management, so last year I enrolled in an executive MBA program. One of the most satisfying moments for me was when a friend who had a pub told me about a group of men who had come in. They were sitting at their table and drinking beer and talking about their wives and football. All of a sudden, someone said: "Let’s go. We’ll have a cigarette and send some DMSs. " Five or six guys stood up and went outside and smoked their cigarettes, and then, just like in a hokey match, they did a countdown and hit "send" on their mobile phones all at once. They were sending the DMSs to help the victims of the Asian tsunami. I was really moved when I heard that story.
选项
答案
0.85
解析
转载请注明原文地址:https://kaotiyun.com/show/BNWd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
WhatfoodisnotprovidedformostBritishchildrenatschool?
Whatdoesthespeakersuggestthatthestudentsshoulddoduringtheterm?
Theauthormentionsthatshehashadtodeveloptimemanagementskills.Oldparent-studentsaregoodlisteners,midwaybetween
Researchersinbehavioralpsychologyaredividedwithregardto______.Byreferringtotheartificialgrammar,theauthorinte
WhywasSchon’scareerasascientistfinished?Whatstrategywillbetakenforthetwobigjournalsafterthetwoscandals?
OneofthelargestmentalhealthproblemsintheUnitedStatesisthatofcompulsivegambling.Althoughtherearenoscientific
Inrecentyears,therehasbeenasteadyassaultonsaltfromthedoctors:Saltisbadforyou—regardlessofyourhealth.Politi
______burningcoal,oilandgasolineareresponsiblefortheglobingwarming?______manyAmericanuniversitiesarecarryingout
Theauthorthinksthatpeople’sattitudetowarddrugsresemblearollercoasterbecausebothcases______.Itcanbelearnedfr
Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthat
随机试题
摩托车驶出隧道口处,遇横风引起摩托车偏离行驶路线时,应握稳转向把,微量进行调整。
A、白术B、人参C、甘草D、干姜E、茯苓四君子汤的君药是
A.麻醉药品B.精神药品C.毒性药品D.贵重药品E.普通药品其原料药属于医院一级管理的是
一名未接种过卡介苗的健康中年人,做结核菌素试验是阳性,下列解释不正确的是
患者,男,30岁。两天前因食不洁水果,出现腹痛腹泻,下痢赤白,里急后重,肛门灼热,心烦口渴,小便短赤,舌苔黄腻,脉滑数。治疗除取主穴外,还应加( )。
患者,男,60岁。在连续硬膜外麻醉下行腹股沟疝修补术,硬膜外置管后即给予1%利多卡因和0.2%地卡因混合液(含肾上腺素)8ml,数分钟后病人心跳、呼吸骤停。最可能的原因是什么?
下列选项中不属于教师享有的权利的是()。
教育上“谁受益、谁出钱”这一提法如果是正确的话,只能理解为国家是教育的最大受益者。这是因为一方面,教育的经济效益,虽然不能直接、立即体现在市场经济交换过程中,却存在于社会之中:另一方面,教育不仅有经济效益,而且是国家综合国力的重要组成部分。因此()
2018年N省规模以上工业增加值比上年增加7.1%,增速比上年提高4.0个百分点。其中,新产品增长强劲。石墨及碳素制品增长42.8%,单晶硅增长1.2倍,多晶硅增长47.1%,汽车增长26.6%。1—11月,N省规模以上工业企业实现利润总额达到1
通常所说的“宏病毒”感染的文件类型是()。
最新回复
(
0
)