首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A major aspect of many firms’ marketing strategies over the past decade have been the development of new products.【M1】______ Co
A major aspect of many firms’ marketing strategies over the past decade have been the development of new products.【M1】______ Co
admin
2013-11-06
70
问题
A major aspect of many firms’ marketing strategies over the
past decade have been the development of new products.【M1】______
Consumer-product companies are launching nearly 30,000 new
products each year, according to the research firm Marketing
Intelligence Service(compared with only 2,689 in 1980). The
market has become saturated new brands, which often lack any【M2】______
significant advantages that can be used as the base of an【M3】______
advertising campaign. Moreover, companies increasingly depend【M4】______
on sales promotion to encourage consumers to try these brands.
Marketers are relying less on samples, coupons, rebates,【M5】______
premiums, and other innovatively promotional tools to achieve【M6】______
trial usage of their new brands and encourage repeat purchase.
Promotions are also important in getting retailers to allocate some
of their precious shelf space by new brands. The competition for【M7】______
shelf space for new products in stores is enormous. Supermarkets
carry an average of 30,000 products(compared with 13,067 in
1982). Retailers favor of new brands with strong sales promotion【M8】______
support will bring in more customers and boost their sales and【M9】______
profits. Many retailers require special discounts or allowances
from manufacturers just to handle a new product. These slotting
fees or allowances, which are discussed later in the chapter, can
make it expensive for a manufacture to introduce a new product.【M10】______
【M3】
选项
答案
base—basis
解析
词汇错误。此处考查的是近义词的辨析。base作名词,意思为“基地,基础”,也可作不及物动词,base on是固定搭配,意思为“根据……”,basis作名词,意思为“基础”,固定搭配为on the basis of,意思为“基于……”。两者都可以表示“基础”但有细微差别,base表示实体可见的基地或基础:而basis表示抽象不可见的基础或基本准则。此处指的是“广告营销的基础”,所以应该用basis。
转载请注明原文地址:https://kaotiyun.com/show/BVZO777K
0
专业英语八级
相关试题推荐
Withallthetroublesthathumanityfaces,whyshouldwecareabouttheconditionoflivingnature?Homosapiensisspeciesconf
Certainlyfewpeopletodayendorsetheblankslateinsomanywords,andIsuspectthatevenfewerbelieveitintheirheartof
ThepresentdayAfrican-Americanpopulation,likemanyotherethic(1)______groups,isseveralgenerationsremovedfromtheiro
ThepresentdayAfrican-Americanpopulation,likemanyotherethic(1)______groups,isseveralgenerationsremovedfromtheiro
ChristianshavegenerallyregardedChristmasasbothaholydayandholiday.(1)______Customsofalllandshavebeenaddedupt
WhileAmericanshavenoreasontobeterrifiedtositdownatthedinnertable,theyhaveeachreasontodemandsignificantimpr
Thetendencynowadaystowanderinwildernessesisdelightfultosee.Thousandsoftired,nerve-shaking,over-civilizedpeoplea
SueKirchofergotapreviewofwhatwastocomewhenshetriedtochangethebeneficiaryonherlifeinsurancepolicyatworkfr
Thespectacularcollapseofsomanybigfinancialfirmsduringthecrisisof2008hasprovidednewevidenceforthebeliefthat
随机试题
多个警示牌一起布置时,其从左到右的排序应为()。
离心泵气蚀现象是泵打不上量。
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals,【56】thisislarg
哮喘的临床处理不包括
《下山虎》是组曲《中国狂想曲》中的一段,这部组曲是人民音乐家________于1945年4月在前苏联养病中完成的最后一部管弦乐作品。
魏源在《海国图志》中写道:“国中有大事,王及官,民俱至巴里满衙门,公议乃行……事无大小,必须各官合议,然后准行,即不咸允,亦须十有六人合意,然后可行。”这里的“巴里满衙门”是指:
Rumoristhemost【C1】_____wayofspreadingstories—bypassingthemonfrommouth【C2】_____mouth.Butcivilizedcountriesin
A、Italianpeople.B、Germanpeople.C、Britishpeople.D、Frenchpeople.D
A、Playingatrickonafriend.B、Playingwithmanyfriends.C、Tellingjokestopeople.D、Celebratingathome.A
A、Itmeanstheyearyoutakeoffandyou’llcontinueschoolwithenoughmoney.B、Itmeanstheyearyouhaveoffbetweenhighsch
最新回复
(
0
)