2. 外语
  3. The brand (商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have lon

The brand (商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have lon

admin2009-07-15  78
问题     The brand (商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They have also given customers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits.
    Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes (押韵) and humor are some ways to gain interest, but there are others as well. Think about your customers and what they would be interested in. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are more meaningful to customers are easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion.  Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember.
选项 A、must be shown in pictures
B、must be advertised a lot
C、is attractive to customers
D、is always full of humor
答案C
解析 根据通篇文章，尤其是第二段所说的一个好的商标名字所应该具备的三点，可以推断本题答案为[C]。
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