首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2013-10-30
91
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
It is found by Lindstrom that a baby giggling is ______.
选项
A、the most touching
B、the most familiar
C、the most impressive
D、the most distinctive
答案
C
解析
从第4段第1句的most appeals和第3句的other high-ranking sounds were less…等可以推断a baby giggling是最能吸引人注意的声音,即“让人印象最深刻的”,因此,本题应选C。
转载请注明原文地址:https://kaotiyun.com/show/BmS7777K
0
大学英语四级
相关试题推荐
Nowadays,itwasfashionabletospeakofagenerationgap,a【S1】______betweenyoungpeopleandtheirelders.Parentscomplained
A、Becausetheyarefullofvitamin.B、Becauseitiseasytogrowthem.C、Becausetheycanbringfuntopeople.D、Becausetheyar
Thepassagegivesageneralexplanationaboutthebenefitsofacross-culturalmarriage.Unlesschildrenhaveotherpeopleint
Moreandmoreforeignstudentsexperiencetheirindependentlifeinthequesttogainawesterneducation.Theyaresurroundedb
Moreandmoreforeignstudentsexperiencetheirindependentlifeinthequesttogainawesterneducation.Theyaresurroundedb
Moreandmoreforeignstudentsexperiencetheirindependentlifeinthequesttogainawesterneducation.Theyaresurroundedb
Moreandmoreforeignstudentsexperiencetheirindependentlifeinthequesttogainawesterneducation.Theyaresurroundedb
Moreandmoreforeignstudentsexperiencetheirindependentlifeinthequesttogainawesterneducation.Theyaresurroundedb
随机试题
处于职业生涯晚期员工的心理特征。
提取总氨基酸的方法
患者,男性,70岁。因听力逐渐减退一年多,来院就诊,经过医生检查发现其骨传导功能正常,空气传导功能障碍。进一步检查,下列哪一项可以不考虑
任某,女,20岁。3天前因食过量生冷食物并吹一夜空调,次日凌晨腹胀腹泻,今日加重,遂来急诊科就诊。患者现面色暗黄,口淡不渴,口腻纳呆,恶心欲吐,脘腹胀满,大便泻下清稀如水,5~6次/日,小便短少,舌淡红,脉迟缓。问题:写出八纲辨证结论。
法人的民事权利能力受到一定的限制,因此()。
某住宅楼由市政管网供水,服务压力为0.2MPa时,可供水至()。
根据国外建筑安装工程费用构成,直接组成分部分项工程单价的有()。
属于工程勘察报告中钻孔柱状图应反映钻孔深度内容的有()等。
在Windows2003中,用于显示主机上活动的TCP连接状况的DOS命令是()。
AreportconsistentlybroughtbackbyvisitorstotheU.S.ishowfriendly,courteous,andhelpfulmostAmericansweretothem.
最新回复
(
0
)