首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
People in the mass advertising business and others who study American society have been very interested in the question: What do
People in the mass advertising business and others who study American society have been very interested in the question: What do
admin
2015-09-30
68
问题
People in the mass advertising business and others who study American society have been very interested in the question: What does the American consumer like? Max Lerner, a well-known scholar who has studied American society, has said that American consumers are particularly fond of three things: comfort, cleanliness, and novelty.
Lerner believes that the American love of comfort perhaps goes back to the frontier experience , where life was tough and there were very few comforts. This experience may have created a strong desire in the pioneers and their children for goods that would make life more comfortable. Today, the American’s love of comfort is seen in the way they furnish their homes, design their cars, and travel. How Americans choose a new mattress for their bed is an example of the Americans love of comfort. Many Americans will go to a store where beds are set up, and they will lie down on several mattresses to see which one is the most comfortable.
Cleanliness is also highly valued by Americans. There is a strong emphasis on keeping all parts of the body clean, and Americans see lots of TV commercials for soap, shampoo, deodorants, and mouthwash. Perhaps the Puritan (清教徒的) heritage has played some role in the desire for cleanliness. The Puritans, a strict Protestant (新教的) church group who were among the first settlers of America, stressed the need to cleanse the body of dirt and of all evil tendencies, such as sexual desire. The saying "Cleanliness is next to Godliness" reflects the belief of most Americans that it is important to keep not only their bodies, but also their clothes, their houses, their cars, and even their pets clean and smelling good. Indeed, many Americans are offended by anyone who does not follow their accepted standards of cleanliness.
Along with cleanliness and comfort, Americans love having things that are new and different. Perhaps this love of novelty comes from their pride in their inventiveness. American have always been interested in inventing new products and improving old ones. They like to see changes in cars, clothing, and products for the home. Advertisements encourage people to get rid of old products and try new ones, whether the old ones still work or not. And if they cannot afford to buy something now, advertisers encourage consumers to charge it on a credit card. "Buy now— pay later. "
The American love of comfort originated from______.
选项
A、the Americans’ great pride in their abundant natural resources
B、the early settlers’ belief in hard work
C、the pioneers’ strong desire to make life more comfortable
D、the pioneers’ ignorance of frugality and conservation
答案
C
解析
细节题。在第二段中,美国人对舒适的喜爱源于边疆开发时期开拓者们生活艰苦、渴望舒适的生活。因此C符合此意思。
转载请注明原文地址:https://kaotiyun.com/show/BpWO777K
0
在职攻硕英语联考
相关试题推荐
A、Tutoringchildren.B、Workingatanimalshelters.C、Servingasamuseumguide.D、Donatingmoneytocharity.D“下面的项目中哪一个不属于义务劳动?
DespitetheenormouscontributionofthemusicindustrytotheUKeconomyandthehugebenefitstochildren,thegovernmentrema
Womenarehappytowanderaimlesslythroughaseaofclothingandaccessorycollectionsorlingerthroughtheshoedepartment.T
Thewriterregardsphysicalexerciseasastrongmedicinebecause______.Manypeopledonotengageinphysicalexercisemainly
SpeakerA:Thispaininmyheadisterrible.SpeakerB:______
Man:HowdidEddydointheinterview?Woman:Verywell.Helefttheroomwithonlyonequestionunanswered.Question:Howwell
Poorashewas,hewas______makingprofitsattheexpenseofothers.
Itisoftenclaimedthatnuclearenergyissomethingwecannotdowithout.Weliveinaconsumersocietywherethereisanenorm
I______thisfirsteditionofParadiseLostinasecondhandbookstoreinLondon.
Icouldn’tunderstandwhyhepretended______inthebookstore.
随机试题
诱发和加重心力衰竭的病因不包括
()可适当地降低运行时的动水压曲线。
金融市场是指资金供应者和资金需求者双方通过______进行交易的场所。
学生是学习的主体,教师是学习的()。
()是学生心理发展的生理前提。
教师上课时,一边讲授,一边板书,一边观察学生是利用了()。
想象竞合犯是指()。
合理的质量是指()。
Afewminutesago,walkingbackfromlunch,IstartedtocrossthestreetwhenIheardthesoundofacoindropping.Itwasn’tm
Duringtheearlyyearsofthiscentury,wheatwasseenastheverylifebloodofWesternCanada.Peopleoncitystreetswatched
最新回复
(
0
)