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  3. A Better Choice The next time you overhear a friend or co-worker chattering excitedly about SOHO, don’t assume that they are

A Better Choice The next time you overhear a friend or co-worker chattering excitedly about SOHO, don’t assume that they are

admin2010-07-19  72
问题                         A Better Choice
   The next time you overhear a friend or co-worker chattering excitedly about SOHO, don’t assume that they are talking about New York. In today’s business world SOHO refers to "Small Office/Home Office", one of today’s biggest explosions in the economy. The home-based business has been born out of necessity. In an era when large corporations always think of downsizing, what are your other choices?
   Your choices are usually limited: find a lucrative niche in the small business world, stand in line at unemployment, or accept a cut in pay and benefits. We were all raised to give 9 hours work for 8 hours pay, and we are not backing away from that. Bosses don’t understand that you just put braces on your child’s teeth and now have to pay for them. In this economic climate, where cost-cutting measures are the order of the day, setting up a home office on your own may just be the ticket to beat the odds. So now, to configure your own small office, home office set-up can be a breeze. How to Start
   Let’s congratulate you on your decision to start your own business. But where do you go from here? Paper clips, memo pad, phone and table--almost but not quite. One of the faults committed by home-based business owners otherwise known as a small office/home office is that they fail to consider the possibilities of expansion.
   It is fine to start working from the kitchen table but what happens when things start to take off and you still, do not want to have an office space? Where do you place the home office? If you have the space, I highly suggest a room unto itself. This permits you to close the door and separate your personal life from business. You are able to leave everything you are working on right where it il instead of having to clean-up for dinner or to go to bed. These clean-up steps can lead to problems down the road.  Where you anchor the home office is important for your future success. A corner in the living room, bedroom or attic is preferable if you do not have a room solely for your business. Reasons for the separation include fewer distractions and the ability to think and focus more clearly.
   And you may have to have one or two clients come to your "office" in the lifetime of your business. Even though it is your home, you want to present the best professional atmosphere possible, which is very important if you have people working with you. Their productivity is important to your bottom line.  Invest in the appropriate chairs, tables, lighting and ventilation before you invest in the paper clips and the stapler. If you are not comfortable, neither you nor your employees will stay there and finish the job. Bottom line: Your employees don’t want to interact or become a part of your family issues. It is fine to have employees in your home but just make sure you supply them with the best working atmosphere possible,
   The Popularity of Being SOHO
   Reportedly, home-based workers earn more money.  The 46 million home-based workers in the US, including a large number of women, working at home in an attempt to better balance work and family, earn 28% more than the average office worker, and spend less time making their pay. Of course this could be due, in part, to the fact that more experienced and aggressive workers tend to start their own businesses.
   Remember, going into business on your own or from a home office may mean making do with less. But it can also mean achieving more: more independence, more challenges, more results. In the long run it may well mean more money for you and your family. In a word, doing it on your own means freedom, to grow, experiment and learn. If you are successful, you won’t have to go ask for a raise or accept what you’re given or worry about being turned out to pasture when a younger version of yourself comes alone. You will have the freedom to enjoy the profits of your own work, and the continuing growth and profit which comes from owning your own business. Good luck and enjoy the journey.
According to the passage, the joy of SOHO mainly lies in______.
选项 A、earning easy money at home
B、making a life while making a living
C、avoiding the complex office policies
D、having more fun to work at home
答案B
解析 答案在第三部分。这部分所谈的正是在家办公大受欢迎的原因。这里没有谈复杂的办公室政治，所以C不成立。没有提在家上班比出门上班好玩，所以D也不正确。在家上班要比普通的上班族挣钱多，这一点倒是谈到了，似乎A有道理，但是请注意关键的一句话：自己办公司可享有发展、尝试和学习的自由。因此正确答案为B，说明在家上班不仅能谋生，而且还能使人享有一种高质量的生活。
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