2. 外语
  3. One factor that can influence consumers is their mood state. Mood may be defined 【B1】______ a temporary and mild positive or neg

One factor that can influence consumers is their mood state. Mood may be defined 【B1】______ a temporary and mild positive or neg

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问题      One factor that can influence consumers is their mood state. Mood may be defined 【B1】______ a temporary and mild positive or negative feeling that is generalized and not tied 【B2】______ any particular circumstance. Moods should be 【B3】______ from emotions which are usually more intense, 【B4】______ to specific circumstances, and often conscious. 【B5】______ one sense, the effect of a consumer’s mood can be thought of in 【B6】______ the same way as can our reactions to the 【B7】______ of our friends -- when our friends are happy and "up", that tends to influence us positively, 【B8】______ when they are "down", that can have a 【B9】______ impact on us.  Similarly, consumers operating under a 【B10】______ mood state tend to react to stimuli (刺激因素) in a direction 【B11】______ with that mood state. Thus, for example, we should expect to see 【B12】______ in a positive mood state evaluate products in more of a 【B13】______ manner than they would when not in such a state. 【B14】______ , mood states appear capable of 【B15】______ a consumer’s memory.
    Moods appear to be 【B16】______ influenced by marketing  techniques. For example, the rhythm, pitch, and 【B17】______ of music has been shown to influence behavior such as the 【B18】______ of time spent in supermarkets or 【B19】______ to purchase products. In addition, advertising can influence consumers’ moods which, in 【B20】______ , are capable of influencing consumers’ reactions to products.
选项 A、as
B、about
C、by
D、with
答案A
解析 文章首先指出，情绪状态是影响消费者的因素之一，接着对情绪这一概念作出定义。因此动词define后面的空白处应为介词，与define构成搭配。[A]as和[C]by都可以与define搭配使用，define sth as sth意指“给…下定义”，be defined by sth表示“由…界定”或“被…所定义”。根据上下文可知as符合题意，因此[A]as正确。
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大学英语四级

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