首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now
admin
2021-10-20
76
问题
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad
degrades women." Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes after months of research, advertising that offends the consumer?
(2)The Advertising Standards Authority (the body which deals with complaints about print media) is carrying out research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
(3)Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context.
(4)Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. "It tends to wash over them; they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right." She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth common sense advice."
(5)In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow.
According to Emma Bennett, the researchers should be more concerned about
选项
A、how to guard against offending ads
B、the overuse of the housewife role
C、the advertisers’ attitude to women
D、feedbacks aroused in consumers
答案
C
解析
根据题干中的Emma Bennett定位到第4段。该段倒数第2句表明她认为研究人员最关注的应该是the advertisement’s tone of voice,即广告商的态度,结合上下文,此处的态度应指对女性的态度,因此,本题应选C。
转载请注明原文地址:https://kaotiyun.com/show/BwtK777K
0
专业英语四级
相关试题推荐
Maryislookingforsome______togowithherblackandwhiteeveninggownfortheparty.
Commutershavea40percentgreaterriskofendingupdivorced,accordingtoauniversitystudy.【C1】_____youarereading
[A]lengthy[I]transparent[B]transformation[J]deliberately[C]absorption[K]bestow[D]bursting[L]imperfections[E]
A、Hecouldn’tgetthroughthedoorofthespacecraft.B、Thepressureinsidethesuitbecamegreaterthanoutside.C、Hecouldn’t
A、TheGreatHalloftheBullsis30metresinsidethecave.B、ThePaintedGalleryis20metreslong.C、TheLateralPassageisto
A、Processingmeat.B、Cookingprocessedmeat.C、Neitherprocessingmeatnorcookingprocessedmeat.D、Thesetwopartscan’tbefu
A、Eatingtoomuchmeatisbadforourhealth.B、Thereisalinkbetweenourdietandourhealth.C、Processedmeatscancausecan
A、Itisabeautifulcity.B、Itisveryquietintheevening.C、Itisaperfectplacetostudy.D、Itisaverybigcity.A①预读题目选项
A、OnFridayevening.B、OnSaturdayafternoon.C、OnSaturdaymorning.D、OnFridaymorning.B①选项都是时间短语,注意对话中的相关内容。②女士在对话中说会在周六下午把东
PeoplethroughoutthehistoryhavesoughtwaystoalterconsciousnesaA【C1】_____exampleisthesweatlodgeritualoftheSioux
随机试题
甲、乙通过丙向丁购买了毒品,甲购买的目的是为了自己吸食,乙购买的目的是为了贩卖,丙则通过介绍毒品买卖,从丁处获得一定的好处费。对于本案,下列选项中正确的有()。
下列属于我国高等学校设立条件的是()
关于结核性腹膜炎,下列哪项是错误的
卡他性炎是指
奶牛发热、干咳、腹式呼吸,眼睑及鼻腔流出脓性分泌物。分泌物接种含10%马血清的马丁琼脂,7天长出“煎荷包蛋状”菌落。该牛感染的病原可能是
A、躯体依赖性B、首剂现象C、耐药性D、耐受性E、致敏性反复使用某种抗生素后细菌可产生( )。
以下事业单位会计的特点中正确的是()。
活着与生活①有位朋友曾经说过一句话,开始听起来并没有在意,后来仔细想想,还有道理,他说,人分两种:一种是活着的人,另一种是生活的人。②活着的人,指的是什么?恐怕仅仅就是指活着吧。有说有笑,有苦有悲,但没有精神上的追求。有呼吸,有面孔,但没有
相邻关系是指相互毗邻的()所有人或使用人之间基于所有权或使用权的行使而发生的权利义务关系。
设f(x)连续,且f(0)=0,f’(0)=2,则
最新回复
(
0
)