首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Most of us are acutely aware of how much mobile data we consume on our phones and tablets. That’s because Americans are largely
Most of us are acutely aware of how much mobile data we consume on our phones and tablets. That’s because Americans are largely
admin
2017-04-29
108
问题
Most of us are acutely aware of how much mobile data we consume on our phones and tablets. That’s because Americans are largely bound to cellular plans that come with data caps—monthly limits on usage that apply steep overage fees or other penalties for going over. It turns out that data caps are incredibly effective at getting people to use less data, and not merely on cellphone plans. A new paper published by the National Bureau of Economic Research takes actual, real-world data on data usage from a North American Internet provider and shows that even for people on fixed, wired home broadband, data caps have a dramatic effect on consumer behavior.
The study looks at tens of thousands of subscribers belonging to an unnamed provider of high-speed broadband. And one key finding is that the closer people get to hitting their data caps, the more they make a conscious decision to use less Internet. "We provide a lot of evidence that people are very, very good at managing their usage over the course of a month," said Jonathan Williams, a co-author of the paper. "We see people pull back substantially when the possibility of overages comes up."
This might sound obvious in the context of your cellular bill; you probably know how much data you pay for by heart. But Williams was studying the effect of data caps on residential Internet. The really interesting difference has to do with folks on data-capped or usage-based plans versus those on "unlimited" plans with no data caps. At the time the data was collected, in 2012, this particular provider offered higher speeds to those on capped plans, perhaps as incentive to get unlimited data users to switch. This gets us to the heart of the economics of data caps.
According to the study, people who were on unlimited data plans effectively paid less per gigabyte of data compared to their counterparts on metered plans. From the Internet provider’s perspective, that’s lost revenue, which explains why providers have a strong incentive to nudge(劝说)people to adopt metered plans. Metered plans have a higher payoff for the company.
But do metered plans pay off for the consumer? According to Williams’ economic modeling, the subscribers in his dataset were far, far more willing to pay for an extra bit of speed. If you think about prices as a reflection of demand, the average user was willing to pay on average $ 2 for an extra 1 Mbps of speed. By contrast, people were willing to pay, on average, only $ 0.36 for an extra GB of data. In other words, people valued the extra speed they got from the metered plans far more than they valued the extra data they got on unlimited data plans.
Why do metered plans mean higher payoff for providers?
选项
A、Because metered plans users pay more for one gigabyte of data.
B、Because metered plans users tend to use less data.
C、Because metered plans users usually pay for extra data.
D、Because metered plans users know their monthly limit.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/BxU7777K
0
大学英语六级
相关试题推荐
A、Itdisturbsthelocalpeoplewithnoises.B、Itcausesthedamageonthepavement.C、Itstopspeopleandcarsmovingfreely.D、
A、Becauseshefeelsveryhotintheroom.B、Becauseshewantstoavoidmeetingpeople.C、Becauseshewantstosmokeacigarette
ImprovingthebalancebetweentheworkingpartofthedayandtherestofitisagoalofagrowingnumberofworkersinrichWe
A、BecausetheEarthisheavilypolluted.B、Becausenaturecannotrecycleitsresources.C、Becausemoreandmorepeopleliveont
A、Becausemanyyoungpeoplehavemovedintocomfortableapartments.B、Becausemanyoldhousesinthepoorareaofthetownaren
A、Becausehermindwentblankundergreatstress.B、Becauseherintelligencewasbelowaverage.C、Becauseshestudiedfortoolo
CertainphrasesonecommonlyhearsamongAmericanscapturetheirdevotiontoindividualism:"Doyourownthing.""Ididitmywa
CertainphrasesonecommonlyhearsamongAmericanscapturetheirdevotiontoindividualism:"Doyourownthing.""Ididitmywa
CertainphrasesonecommonlyhearsamongAmericanscapturetheirdevotiontoindividualism:"Doyourownthing.""Ididitmywa
CertainphrasesonecommonlyhearsamongAmericanscapturetheirdevotiontoindividualism:"Doyourownthing.""Ididitmywa
随机试题
海流是流向和流速相对稳定的大股海水在()的运动,它是海水的运动形式之一。
患者,女,60岁。1个月前情绪激动后出现心慌、胸闷、心前区疼痛,心电图示患者右下壁急性心肌梗死,入院治疗,生命体征平稳出院。问题1:该患者按康复治疗分期处于
素混凝土构件可用于以下哪些构件?[2001年第73题]Ⅰ.受压构件Ⅱ.卧置于地基上以及不承受活荷载的受弯构件Ⅲ.受拉构件Ⅳ.柱下独立基础
业主方把建设项目的设计任务和施工任务进行综合委托的模式称为()模式。
银行汇票是汇款人将款项存入当地银行,由汇款人签发,持往异地支取库存现金或办理转账结算的票据。()
某项目现有三个互斥的投资方案A、B、C,欲从中选择最有利的方案。已知各方案的寿命期都是一年,一年后的净残值为零。假设基准收益率为6%。根据以上资料,回答下列问题:C方案的净现值为()万元。
文艺复兴时期的音乐织体是()。
阅读下面案例,回答问题有一个地方用“爱心超市”的形式来开展本地的慈善活动。民政部门把捐赠者捐赠出来的物品集中,办成一个“超市”,需要接受捐赠和救济者可以凭证取物,这种做法受到群众欢迎,被当地老百姓称为“爱心超市”,不久,在政府部门的推动下,这一做
2009年1至4月,中国累计出口粮食117.2万吨,价值7.5亿美元,分别比2008年同期(下同)下降37.2%和17.9%。2008年以来,中国加大了对粮食出口的控制,月度出口量持续呈现同比下降走势。由于金融危机导致非洲国家的支付能力受到较大影响
设DR2是有界单连通闭区域,取得最大值的积分区域记为D1。求I(D1)的值;
最新回复
(
0
)