首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
admin
2010-12-04
66
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commer-cial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
Pointcast Network is most probably ______.
选项
A、a company that develops the latest push software
B、a tool that promotes a company’s online marketing
C、the first company that used an online push software
D、the most popular software that helps a company push
答案
A
解析
原文第4句开头的Most notably表明该句提及的Pointcast Network是说明上一句观点的例子,由此可见,Pointcast Network应为一家开发软件的公司,因此A为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/C0s7777K
0
大学英语六级
相关试题推荐
A、Hisphysicalappearanceandhisaction.B、Hiswayofspeakingandbehaving.C、Hislearningandbehavior.D、Hiswayofactinga
Super-kidsandSuperProblems—ByDavidElkindNot
Super-kidsandSuperProblems—ByDavidElkindNot
A、Customsofficerandtraveler.B、Shopassistantandcustomer.C、Repairmanandcustomer.D、Postmanandcustomer.A
A、Angry.B、Sympathetic.C、Indifferent.D、Annoyed.B选项都是形容词,和态度有关。从Iunderstand,Mr.Jackson.Itdoeshurtinthebeginning,Ikn
Alotofpeoplethinkthatsittingis【B1】______ontheirbacksthanstandingorlifting.Nottrue.Peoplewhosejobsrequirethe
A、Theclose-upsareperfect.B、Thedialoguesareeasytounderstand.C、It’snotboringatall.D、Itdoesn’ttellanystory.D信息明
A、Hedidn’tunderstandthelecture.B、Hewantstoborrowhernotesnextweek.C、Heneedshelpwithamakeupexam,D、Hewassick
A、Theymayhavetofollowcertainhousingroles.B、Adepositmayberequiredtorantanapartment.C、On-campusapartmentsareli
Globalization,aprocesswherebyownersofcapitalareenabledtomovetheircapitalaroundtheglobemorequicklyandeasily,h
随机试题
水肿患者进食蛋白质应选用
凡人民法院对在中华人民共和国领域内没有住所的当事人送达诉讼文书,可采用的下列方式中错误的是:()。
铁路重力式挡土墙地基为节理不发育的岩石地基时,墙身所受浮力按()计算。
一建筑物室外地面至顶部屋面高度为23m,顶部屋面面积为200m2,有局部突出屋顶的若干辅助用房,该辅助用房高度为2m,面积为60m2,按照国家消防工程技术标准规定,该建筑物的高度为()。
下列各项存款中,不在“其他货币资金"科目中核算的是()。
试论述教育的基本要素及它们之间的关系。
两种知识学习之间相互干扰、阻碍,如汉语拼音学习干扰英语音标学习,称为()。
对象串行化可以很容易地扩展成支持java对象的【】,它提供了对象从流中重建的补充方式。
下列条件语句中,功能与其他语句不同的是______。
日本語は一つ単語の中にアクセントの高点が一つしかない。また、「高低低」、「低高高……」のように、単語の最初から、高の場合次はかならず低になり、逆に最初は低の時、2番目は高にならなければならない。つまり、「高高低」、あるいは「低低高……」のように、単語の頭か
最新回复
(
0
)