首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Adding new restaurants. B、Delivering food by bicycle. C、Decorating exterior of restaurants. D、Offering new type of ice-cream.
A、Adding new restaurants. B、Delivering food by bicycle. C、Decorating exterior of restaurants. D、Offering new type of ice-cream.
admin
2016-11-26
22
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations. McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China, Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、Adding new restaurants.
B、Delivering food by bicycle.
C、Decorating exterior of restaurants.
D、Offering new type of ice-cream.
答案
B
解析
麦当劳为招徕顾客,提供多种便利性服务(compelling customer conveniences),包括麦当劳甜品窗(dessert windows)、自行车送外卖等服务,B项与录音内容相符。A项“新增餐馆”在录音中并无提及。录音中提到麦当劳在店外新增售卖雪糕等的窗口,而不是C项所说的“装修外观”。麦当劳新增的是甜品店,并无直接说明提供了雪糕新品,故D项错误。
转载请注明原文地址:https://kaotiyun.com/show/C2F7777K
0
大学英语六级
相关试题推荐
Americansgavealmosttwohundredfiftythousandmilliondollarstocharityin2004.Itwasafivepercent【B1】______toanewrec
A、Theydonothaveahealthydiet.B、Theyeatonlyonecupoffoodaday.C、Theyusetheequipmentintheircages.D、Theygetbo
Businessesarestructuredindifferentwaystomeetdifferentneeds.Thesimplestformofbusinessiscalledan【B1】______pro
A、Frightening.B、Disappointing.C、Rude.D、Kind.D此题的干扰项是(A),因为会可能没有听到not(frightening)。文中最后一段指出现实生活中的Boris是很kind,尤其是对待孩子,这与选项(D)一
推行各种便民措施(convenience-for-peoplemeasures)是城镇化重要的一步。一方面,城镇化不是简单地把农村居民迁移到城市,而是要让为城市作出巨大贡献的外来务工者(migrantworker)享受到城市居民的社会福利。另一方面,城镇
云锦(cloud—patternbrocade)是我国优秀传统文化的杰出代表,由于用料考究、织工精细、图案色彩典雅富丽,宛如天上彩云般的瑰丽,故称“云锦"。现在只有南京生产,故常称为“南京云锦",至今已有1580年的历史。南京云锦集历代织锦工艺之大成,
Forthispart,youareallowed30minutestowriteanessaycommentingontheremark,"Sometimesitisbettertoloseanddoth
Whatifclothingwasmorethanjustanaccessory?Thegreenmovementisnotnewtofashion,andmanydesignersandmanufacturers
ShoppingandtheInternet,MakingItClick[A]TerryLundgrenandKevinRyanknowandlikeeachother.Butwhenitcomestothef
A、Arrangingcamerasandbelongings.B、Providingserviceoftransportation.C、Offeringthepracticalexperience.D、Coordinatingt
随机试题
根据《劳动法》的规定,除文艺、体育和特种行业外,禁止用人单位招用______的未成年人。
幼儿在选择活动区时,教师观察到有的幼儿非常果断,有的盲从,还有的犹豫不决。教师可以从幼儿参与活动的()视角来分析此现象。
初创期和成长期,金额较大的投资活动现金流量是()
原癌基因sis家族的表达产物是
多巴胺增加肾血流量的主要机理是
在特定工作岗位、组织环境和文化氛围中,能够区分卓越成就者和表现平平者的可客观衡量的个人特质被称为( )。
根据以下资料,回答问题:现代医院制度的历史很短。古代医院制度大约始于四世纪初,基督教把救死扶伤作为教会慈善事业的重要组成部分。325年,基督教第一次大公会议规定,凡教会建立之处必须配备慈善场所,凡建教堂之处都要有医护馆舍。巴勒斯坦地区的凯撒利亚主
环境友好型社会,是人与自然和谐发展的社会,通过人与自然的和谐来促进人与人、人与社会的和谐。具体说来。环境友好型社会是
Howisacowboy’slife?
Thewomantalkstotheprofessor______
最新回复
(
0
)