首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2016-10-07
26
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
We learn from the third paragraph that employees in the American PR industry_____.
选项
A、speak at least one foreign language fluently
B、are ignorant about world geography
C、are not as sophisticated as their European counterparts
D、enjoy reading a great variety of English business publications
答案
C
解析
推理判断题。第3段提到了美国在全球公共竞赛中与其欧洲对手相比落后的三个主要原因:美国人视野较窄,只关心本地的事物,关于世界地理的知识了解不多(但并不是一无所知,因此B不正确);外语流利的人很少(可见A是不正确的);阅读面很窄,只读《华尔街日报》(可见D也不正确)。由此可推断出美国人与其欧洲对手相比,没有那么老练,因此C为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/C5Y7777K
0
大学英语四级
相关试题推荐
Father’sDaywasobservedthisyearonSunday,June16.Thisspecialdaytohonourandcelebratefathershasahistoryofovera
A、Itisawasteoftimeandenergy.B、Itdamageschildren’seyesight.C、Childrenmaybebadlyinfluencedbyit.D、Childrenmay
A、ThehistoryofIndustrialRevolution.B、ThehistoryofMiddleAges.C、Thedevelopmentoftechnology.D、Thedevelopmentofadve
Becarefulwhatyousayaroundyourdog.Itmightunderstandmorethanyouthink.AbordercollienamedRicorecognizesthename
Stuntpeople(替身演员)arenotmoviestars,buttheyarethehiddenheroesofmanymovies.Theywerearoundlongbeforefilms.E
Inmanycountries,authorityisseldomquestioned,eitherbecauseitishighlyrespected,orbecauseitis【B1】_______.Sometimes
Weoftenpassonlittlebitsofinformationtoourchildren,notknowingiftheyaretrue,andonlybecausetheywere【B1】_______
A、Fixingthewoman’scomputer.B、OrderingsomenewpartsbyFriday.C、GettingthenewpartsreadybyFriday.D、Sendingthewoman
AboutoneintwentyadultsintheUnitedStatescannotreadEnglish.Anewfederalstudyshowsthatadultsmadelittleprogress
Millionsofteenagersareindangerofputtingtheirhealthatriskbygettinghookedone-cigarettes,expertswarn.Leadinghea
随机试题
已知关键字序列为{46,57,84,32,73,36,15,48,90,20},要求:(1)按照已给关键字的先后次序构造一棵二叉排序树。(2)在等概率的情况下,计算已构造的二叉排序树查找成功的平均查找长度(ASL)。
下述哪项指标对结核性胸膜炎诊断有帮助
A.求同法B.求异法C.同异并用法D.共变法E.剩余法下列描述符合Mill准则的哪一条在全部非胃癌个体中或相当一部分个体中(统计学显著地)发现均无幽门螺杆菌感染标记
脾肾阳虚所致经行泄泻或经行浮肿,治法为温肾健脾,代表方剂是
X线头颅定位片描绘图中表现上颌对颅底的位置关系是
领导职能处理的三个关系中,下列论述不正确的是()。
证券投资基金对我国经济发展的积极作用有()。
对于存款业务的法律规定,下列说法中,错误的是()。
FasterExpressguaranteesthe______ofyourpackagetoanyinternationallocationswithinfortyeighthours.
Someexpressionshavemadeajumpfromsportseventstoeverydaylife.Onesuchexpressionisfallguy.Afallguyistheperson
最新回复
(
0
)