2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute.
You have one minute to prepare your ideas.
A What is important when...?
Choosing transport for a business trip aboard
    Cost
    Speed
B What is important when...?
Selecting delivery service
    Relability
    Speed
C What is important when...?
Increasing the sales of a product
    Advertising
    Bonus for sales staff
选项
答案 I choose topic A—what is important when choosing transport for a business trip abroad. With regard to this topic, I have the following views: At first, cost of transport for a business trip abroad is the practical aspect in the decision. You should combine you economic situation and the training program together. If you can not afford the program, it is meaningless to choose. Secondly, speed of the transport should also be considered. If you need to go to a business trip abroad, time problem is supposed to make clear. How long will each kind of transports? We need to compare different kinds of transports according to our time request. Thirdly, comfort condition is also another aspect for transport choice. We plan have a business trip abroad, so we need comfortable environment to work. That is, comfortable environment would provide us with more energy to devote to our work. I choose topic B—what is important when selecting delivery service. As for this topic, there are three aspects to mention here. Reliability is the first factor that we tend to consider. We should choose the reliable company to do the delivery service, so as to keep the delivered thins sound and safe. Also, security of the package is the basic condition of our delivery. Besides, speed is very important for us. We choose the delivery service, because we need to give the important for good reason. So the speed should be guaranteed. Last but not the least, you should also choose the delivery service of proper price. The delivery service with low cost is the best choice for you. And we can cost less to get the same service. I choose topic C—what is important when increasing sales of a product. With regard to this topic, I have the three points to say. First of all, with the purpose of increasing sales of a product, it’s necessary to advertise the product. Since advertising can inform, persuade and remind potential customers of the product. Good marketers can carry out an advertising campaign to attract a large number of consumers. Meanwhile, effective advertising can enhance consumer’s perceptions of quality in the product, thus encouraging customers to buy this product repeatedly. Then, giving bonus for sales can be motivation to the staff. For many companies, sales staff play an important role in selling goods or services. They help buyers satisfy their wants and needs; they know the product and can effectively communicate their knowledge to buyers face to face. So, if a company wants to increase sales, it should offer bonus for sales staff to reward their work and encourage them and to make greater efforts. In addition to these two points, I think discount is also a good way. Customers will be attracted by the lower prices, and products that they previously couldn’t afford now become affordable to them. In a word, advertising, giving bonus for sales staff and discount are all important elements when increasing sales of a product.
解析     这道题所给出可供选择的三个话题分别是选择国外商旅时，什么是重要的；选择邮递服务时，什么是重要的；最后一个是如果想要提高产品的销量，什么是重要的，所给的提示点是广告和销售员的额外奖金。考生应根据自己对各个话题的熟悉程度，选择相对容易的话题进行展开演讲。切记思路清晰，论点分明、论据有力。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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