首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2017-11-17
71
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
What lesson might the PR industry take from Ted Turner of CNN?
选项
A、American PR companies should be more mternationally-minded.
B、The American PR industry should develop global communications technologies.
C、People working in PR should be more fluent in foreign languages.
D、People involved in PR should avoid using the word "foreign".
答案
A
解析
事实细节题。文章最后两句提到,特纳宣称在CNN的新闻广播中“foreign”一词将不再被使用,全球化的通讯已经使得世界各国相互依靠,从而不再需要"foreign"这类东西,也就是说所有人都应当具有国际观念,因此A为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/CFa7777K
0
大学英语四级
相关试题推荐
Backintheday,agoodreportcardearnedyouaparentalpatontheback,butnowitcouldbemoneyinyourpocket.Experiments
A、Havemonthlyboardmeetingswithshareholders.B、Haveadinnerengagementwithcustomers.C、Plantheagendaforthenextfewd
A、Thewomanshouldhavefinishedherprojectbynow.B、Thewomanshouldworkonherworkforonemoreweek.C、Thewomanshouldn’
Peopleappeartobeborntocompute.Thenumericalskillsofchildrendevelopsoearlyandsoinexorably(坚定地)thatitiseasyt
Oncetheydecidedtohavechildren,MiShelandCarlMeissnertackledthenextbigissue:Shouldtheytrytohaveagirl?Itwas
FederalExpressisacompanythatspecializesinrapidovernightdeliveryofhigh-prioritypackages.Thefirstcompanyofitsty
A、Thedaydreams.B、Therememberingofone’sdream.C、Therapideyemovement.D、Themovingpictureoneseesinhisdream.C根据This
Mirages(海市蜃楼)areproducedbyrefraction(折射)oflightwithinalayerofair.Thislayerofairresists【C1】______up,eveninafair
Mirages(海市蜃楼)areproducedbyrefraction(折射)oflightwithinalayerofair.Thislayerofairresists【C1】______up,eveninafair
随机试题
所谓二次硬化是指铁碳合金在一次或多次()后硬度提高的现象。
癫痫发作特点不包括
A.赭石B.石决明C.罗布麻D.羚羊角E.天麻善治热极生风的中药是
可以活化补体旁路途径的物质是
藏医常用的治疗方法有()
丙承租了甲、乙共有的房屋,因未付租金被甲、乙起诉。一审法院判决丙支付甲、乙租金及利息共计10,000元,分五个月履行,每月给付2,000元。甲、乙和丙均不服该判决,提出上诉:乙请求改判丙一次性支付所欠的租金10,000元。甲请求法院判决解除与丙之间租赁关系
基金净值公告主要包括()。
(四川2010—14)已知数列{an}满足,则a2×a3=()。
magneticresonanceimaging(MM)
说明:假定你是ABC公司人力资源的秘书,根据以下要求写一份招聘启事,包括以下内容:1.英语专业毕业;2.优先考虑有相关工作经验的求职者;3.熟悉办公室工作,熟练运用计算机应用软件;4.有意者请发简历至邮箱:abc@163.com。
最新回复
(
0
)