首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a
admin
2013-12-08
64
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this minimal selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cook’s sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brother’s fast food restaurants and bought the right to franchise(授权)other copies of their restaurants. The agreement included the right to duplicate the menu, the equipment, even their red and white buildings with the golden arches.
Today McDonald’ s is literally a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
We can conclude from this passage that ______.
选项
A、Mac and Dick McDonald never became wealthy because they sold their idea to Kroc
B、Ray Kroc was a good businessman
C、the location the McDonalds chose was the only source of the great popularity of their drive-in
D、forty years ago there were numerous fast-food restaurants
答案
B
解析
本题属于推理判断题。从第三段我们可知,Kroc是一个精明的生意人,他很快就看出了McDonald快餐厅的独特魅力,于是不再做推销机器的推销员,而转而买下了开办McDonald连锁店的经营权。由此可得出结论:他是一个精明的生意人。所以,正确答案是B)项。
转载请注明原文地址:https://kaotiyun.com/show/CMDO777K
0
成人本科学位英语
相关试题推荐
BoththenumberandthepercentageofpeopleintheUnitedStatesinvolvedinnonagricultur-alpursuitsexpandedrapidlyduring
Revengeisoneofthosethingsthateveryoneenjoys.Peopledon’tliketotalkaboutit,though.Justthesame,thereisnothing
Thefollowingqualificationsareessentialforthepost;anhonorsdegreeinEnglish,______inshorthandandtypewritingandsom
Woman:There’sanewchefattheshoppingcenter.Man:Itremainstobeseenwhetherthenewoneisanybetterthantheoldone.
______otherwisedirectedbyadoctor,thismedicineshouldbetakenthreetimesaday.
Thedoctordevotedallhislifeto______diseasesandwasawardedthehighestprizeofferedbyhiscountry.
Johnhadboughtapacketofcigarettesjustbeforewecaughtthetrainandheofferedmeoneaswesettledourselvesinourcomp
Mynewglassescostme______thelastpairthatIbought.
Weateinthe______restaurant.
Therewerenotickets______forSunday’sclassicalmusicconcert.
随机试题
男性,55岁,车祸,左胸外伤1小时后,送至急诊室,经输血、输液及右胸腔低位闭式引流术后观察3小时,呼吸困难仍明显,左胸呼吸音低,叩诊呈浊音,胸腔引流血性积液量为150ml/h。此时最恰当的处理是
下列各项,属五行之金的是
下列关于颊间隙感染的描述中正确的是A.以腺源性感染多见B.因可导致翼下颌间隙、咬肌间隙、眶下间隙等多间隙感染,故应早期切开引流C.可由上颌智齿冠周,炎导致D.为避免面部瘢痕和损伤面神经,应从口内切开引流E.其主要诊断依据是牙关紧闭
目前,单跨接近2000m的唯一桥型是()。
【背景资料】某项目部承建一座泥质防渗工艺的大型垃圾填埋场,设计日消纳量为1000t。项目施工记录有如下事件:事件一:会审设计图时,发现未有新建通往场区的道路设计;现场调查表明:场区距市郊10km,有一条4m宽的四级公路相通;项目部对此事未向建设方和设计
什么是水运工程施工监理?对承担水运工程施工监理的单位有什么要求?施工期监理的工程质量控制包括哪些主要内容?
甲企业今年每股净利为0.5元/股,预期增长率为7.8%,每股净资产为1.2元/股,每股收入为2元/股,预期股东权益净利率为10.6%,预期销售净利率为3.4%。假设同类上市企业中与该企业类似的有5家,但它们与该企业之间尚存在某些不容忽视的重大差异,相关资料
通过对仓库货物保管位置标明区位号码来提高保管场所使用效率的方式称之为保管场所系统。()
主张“教育即生活”、“教育是经验的改组和改造”、“在做中学”的教育家是()。
法律继承体现时间上的先后关系,法律移植反映一国对同时代其他国家法律的吸收与借鉴。下列关于这两个概念的理解,正确的有()。
最新回复
(
0
)