首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
admin
2010-01-31
76
问题
• You will hear a business presentation about 3 simple selling tactics.
• As you listen, for questions 1—12, complete the notes, using up to three words or a number.
• You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into ______.
9. Put your prospect in the picture by dramatizing what it feels like to be ______.
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
ENJOYING THOSE BENEFITS
解析
转载请注明原文地址:https://kaotiyun.com/show/CUOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatarethespeakerstryingtodecide?
Wheredoesthisconversationtakeplace?
Whatkindofpeopleareattendingtheseminar?
A、 B、 C、 C问题以“Howmanypeople…?”来询问回应了某广告的人数,因此回答了该数字的(C)是正确答案。(A)中出现了advertisement的缩略形式ad,起误导作用。(B)以人称代词开头,与问
A、 B、 C、 D、 A从图片中人们在美术馆欣赏展览的画面可以联想到gallery(museum),people,picture,appreciate.lookat几个单词和词组。(B)选项中painti
A、 B、 C、 Cdirector意为“主任,主管”。正确答案应该是听到新主管要来这一消息之后的反应。Lookforwardtodoing意为“期待做某事”。(A)it没有清楚地指明是什么。(B)男士的话中虽然提
A、 B、 C、 A所给出的问题是一个询问办公家具什么时间(When)送到的特殊疑问句。选项(A)的回答todaybetweentwoandthree,明确回答了时间,是符合语境的正确答案。当问句是以特殊疑问词开
What’stherelationshipbetweenthemanandthewoman?
FlextimeYourcompanyisplanningtoadoptflextime.Youhavebeenaskedtosubmitideasonit.Discussanddecidetog
随机试题
磁铁试验的作用不包括
小儿暑温,邪在气营,用败毒散治疗,对高热、神昏、谵语等邪陷心包证应酌选小儿暑温邪在气营,邪火充斥,热不退,频繁抽风,神昏烦躁,舌苔黄,舌质有红刺,脉细数而有力者。首选方为
鉴别诊断首要的辅助检查是该病例的治疗原则应为
A.中国药典B.企业标准C.炮制规范D.药品注册标准由国家食品药品监督管理局批准给申请人的特定药品标准是()。
为了落实司法便民,检察院开设了网上举报、申诉和信息查询系统,法院实现网上预约立案和电子签章,公民对国家机关实行网上监督收效明显。关于网络技术在法治建设中的作用,下列哪一选项是不正确的?(2010年试卷一第2题)
根据现行《建筑安装工程费用项目组成》(建标[2013]44号),教育费附加应计入建筑安装工程的()。
对由多层方块组成的重力式码头,在安装底层第一块方块时,方块的纵、横向两个方向都无依托,为达到安装要求,又避免因反复起落而扰动基床的整平层,一般在第一块方块的位置()。
公称压力小于1MPa,且公称直径大于或等于600mm的(),可不单独进行壳体压力试验和闸板密封试验。
背景材料:某公路隧道为单洞双向行驶两车道隧道,全长4279m,最大埋深1049m。隧道净空宽度9.14m,净空高度6.98m,净空面积为56.45m2。该隧道其围岩主要为弱风化硬质页岩,属Ⅳ~Ⅴ级围岩,稳定性较差。根据该隧道的地质条件和开挖断面宽
帆帆和小静正在玩娃娃家的游戏,请问他们在进行()类型的游戏。
最新回复
(
0
)