首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
How to approach Listening Test Part One • In this part of the Listening Test you listen to a monologue, e.g. a presentation. • B
How to approach Listening Test Part One • In this part of the Listening Test you listen to a monologue, e.g. a presentation. • B
admin
2010-01-31
33
问题
How to approach Listening Test Part One
• In this part of the Listening Test you listen to a monologue, e.g. a presentation.
• Before you listen, read the notes. Think about what you are going to hear.
• Note all possible answers as you listen for the first time. Do not worry if you do not know the answers. You will hear the recording a second time.
• You should write words that you hear, without changing them. They must fit the meaning of the notes.
• Decide on your final answer only after you have listened for the second time.
• Check that you have used no more than three words in each numbered space.
• You will hear part of an awards ceremony for design consultancies.
• As you listen, for questions 1 - 12, complete the notes using up to three words or a number.
• You will hear the recording twice.
Prizewinners announced by: William Taylor
His present job title: (1)______
He won an award for his work on an exhibition of (2)______
Internal Communications Award
Consultancy: Steppart
Client: Farlands
type of communications system designed: (3)______
requirements: easy to use
consistent with client’s (4)______
outcomes: reduced spending on (5)______ and
had an unexpected effect on client’s (6)______
Corporate Identity Award
Consultancy: 13
Client: Coffee Cabina
outlets have been (7)______
outcomes: great improvement in (8)______
unusually fast achievement of (9)______
Packaging Award
Consultancy: Tamka
Client: Starbury Ice Creams
Brief: to target a different (10)______
to encourage (11)______ consumption
judges were impressed by label’s (12)______ design
F Good evening, and welcome to our sixth annual design awards ceremony As chair of the panel of judges, I saw the work of a great many design consultancies, and was very impressed by its range and quality. We had great difficulty selecting the winners, but with that now done, let me introduce William Taylor, who’s going to announce the prizewinners.
William Taylor started his career as Chief Executive of the design consultancy he founded ten years ago, but since selling that he’s been working freelance. He modestly describes himself as a publicist, though in fact his scope is far greater than that suggests. His work is eye-catching, witty and extremely effective. He was last year’s prizewinner in our exhibitions category, for the digital media gallery that he had designed. His major project at the moment is to design an exhibition of photography, and we look forward to seeing the results. Ladies and gentlemen - William Taylor
M Thank you. Our first award this evening is in the Internal Communications category, and this goes to the Steppart Consultancy for their work for travel chain Farlands. The consultancy’s original brief was to develop an effective internal communications system of memos and newsletters, but they concluded that an intranet would be far more effective. So with the client’s agreement Steppart rewrote their brief Not only did the new system have to be user-friendly, its design also had to reflect Farlands’ brand values - bright, colourful and synonymous, with fun. It succeeded in full, overcame all the. company’s communications problems, and allowed it to make the predicted savings on postage and paper What was not foreseen, however, was the strong sense of involvement and even excitement that the innovation also created, which greatly enhanced Farlands’ intemal culture. So today’s first prizewinner is the Steppart Consultancy,
The winning consultancy in our Corporate Identity category is J3, for their work for Coffee Cabina, whose outlets provide such good cups of coffee and cakes. When Coffee Cabina decided to re-brand, two years ago, it had nine stores with three separate identities. Since it launched its new identity, the company has refitted all its existing stores and a further dozen are about to be opened. While operating costs have risen by 15 per cent, profitability has increased by over 40 per cent. Since hitting ’the streets, the new design has led to a steady rise in the number of new customers, and most of the stores reached the sales potential which was forecast for them within two to three weeks, instead of the standard four to six months, Ladies and gentlemen, the J3 Consultoncy.
Now we turn to packaging, and this award goes to consultancy Tamka for its work for Starbury Ice Creams. Starbury decided to launch a range of premium ice creams, to complement its existing range, and identified this as an opportunity to aim at a more mature market segment than the children who comprised the majority of its existing customers. This was made part of Tamka’s brief Another challenge for the designers was to attract year-round sales, unlike the seasonal consumption which the existing range depended on. The new premium ice creams have quickly become established, and the company strongly believes that this was helped by the excellent packaging which Tamka designed for them. The designs challenge every tradition, from the shape and material of the ice cream containers to the minimalist feel of the label. The panel was very taken by th/s, and by the coherent approach which the designers took to every aspect of the design package. So the award in the packaging category goes to Tamka.
选项
答案
YEAR-ROUND
解析
转载请注明原文地址:https://kaotiyun.com/show/CXOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 C所给出的问题是问“we”怎么样的疑问句,所以选项(A)中以They作为回答显然是不恰当的。注意问题中的airport和选项(B)中的report发音有些相似,不要弄混了。
Whataretheytalkingabout?
Whataretheytalkingabout?
Whoisprobablylisteningtothisannouncement?
Whoisprobablylisteningtothisannouncement?
Whomostlikelyarethelisteners?
A、 B、 C、 CHe’stoobusyisapoliteresponsetotherequest.Choice(A)answerswhichtypeoflettersdoyoupre
A、 B、 C、 D、 BThegroupiswatchingamonitorwhileparticipatinginavideoconference.Choice(A)misiden
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
凝固性坏死(coagulativenecrosis)
依法治国的主体是党。()
关于抗毒素的使用,错误的是
诊断癔症最重要的是
A.寒战、高热、出血并迅速衰竭B.头痛、呕吐,脑脊液可检出白血病细胞C.低热、乏力、颈部淋巴结肿大,切口不愈合D.低热、贫血、巨脾E.贫血、发热、无痛性淋巴结进行性肿大
患者,男性,68岁。2周来反复胸痛,发作与劳累及情绪有关,休息可以缓解。3小时前出现持续性疼痛,进行性加剧,伴气促,不能平卧。查体:血压110/70mmHg,心率120次/分,律齐,心尖部可闻及3级收缩期杂音,双肺散在哮鸣音及湿啰音。为确诊,该患者应首
一男性农民,4天前突然发热,头痛,面颈部潮红,全身酸痛,伴恶心、呕吐及腹泻,每日2~3次,按“感冒”治疗未见好转来诊。体温39.5℃,血压80/60mmHg,脉搏94次/次。最有助于诊断的化验检查是
当前各类安全生产问题错综复杂,但其中影响最大、危害最严重的主要有()。
固定资产的盘盈、盘亏均属于前期差错。()
案例:学习目标:(1)增强奔跑能力,发展心肺功能。(2)提高自主学练能力。(3)培养探究精神,提高合作学习的能力。学习内容:跑动性游戏。学习步骤:(1)教师给学生们三个排球,让学生自主创
最新回复
(
0
)