首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2021-08-26
282
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的) , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The automotive products advertisement in Para. 1 is successful because ________.
选项
A、the products have quite good quality
B、the products can improve gasoline mileage
C、it has convinced many people to buy its products
D、it succeeds in arousing people’s desire
答案
C
解析
根据关键词automotive products,定位到第一段最后两句“For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. ”,由此可知,该广告成功地抓住了消费者的心态,故选C。
转载请注明原文地址:https://kaotiyun.com/show/Ca4K777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
A、Nextweek.B、Thisweek.C、Thedayaftertomorrow.D、Tomorrow.A根据女士的话语“nextweek”可知,女士打算下周去马德里,故选A。
WelcometovisitourcompanyandIamverygladtohavetheopportunitytointroduceourcompanytoyouall.Ourcompanywasest
Yoursuggestionthatthemeeting(be)______cancelledisreasonable.
Manycountriesfaceasomewhatmoreseriouseconomicproblemsintheformofanunfavorabletradebalance(贸易逆差)withothernati
Thispartistotestyourabilitytodopracticalwriting.Youarerequiredtowriteabusinessletteraccordingtothefollowing
A、Takeaholiday.B、Haveabusinesstrip.C、Haveameeting.D、GotoNewYork.A对话中间部分,男士表示他想本周与Hebert先生见面,因为Hebert先生下周可能要离开;女士表示
A、Theman’steacher.B、Theman’sEnglishscore.C、Theman’sjob.D、Theman’sstudy.D此题属于推理判断题。题目询问男士和女士在讨论什么。因为他们讨论的是男士的英语和数学测试
Goodevening,ladiesandgentlemen!Firstofall,letmethankyoufor【T1】______ustosuchagreatChristmasparty.We【T2】______
Itwasnotuntilthenextmorning______theparentsdiscoveredthechildrendidnotreturnedhomelastnight.
Becauseofthereductionofairpollution,thiscitynowisagoodplace_____.
随机试题
一般说,可以将课程计划称为课程的
男孩,2岁半。头大颈短,面容呆板,身长为80cm,前囟未闭,乳牙14个,不会走路,皮肤粗糙,反应迟钝。131I吸收率为19%。应尽早使用
根据工程量计算的有关规定,设计图中注明的钢筋尺寸是()。
或有事项是结果具有不确定性的事项,企业未来可能发生的经营亏损也属于或有事项。()
甲公司年初所有者权益总额为2563万元,当年实现净利润520万元,提取盈余公积52万元,资本公积转增资本1000万元,分派现金股利500万元,分派股票股利600万元。则年末甲公司所有者权益总额为()万元。
根据契税法律制度的规定,下列行为中,应当缴纳契税的有()。
2014年4月,乙公司出于提高资金流动性考虑,于4月1日对外出售持有至到期投资的10%,收到价款120万元(公允价值)。出售时该持有至到期投资摊余成本为1100万元(其中成本为1000万元,利息调整为100万元),公允价值为1200万元。根据公司的会计政策
法人也有肖像权。()
招商局要做一个关于服装纺织类产品的展销会,如果你作为展会的负责人,你会怎么与服装纺织企业人员洽谈?
AlthoughCoca-ColaCo.spentnearly$2billionlastyearadvertisingitsvariousbrandsaroundtheglobe,itsawitsshareoft
最新回复
(
0
)