首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
admin
2015-04-23
50
问题
Look at the statements below and the text about the marketing principle on the opposite page.
Which section(A, B, C or D)does each statement(1-7)refer to?
For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 The purchase of customers is not to achieve the ownership of the product.
Marketing Principle
A Brilliant marketers try to keep open and flexible, yet there is one unchanging maxim which they share:customers buy products to acquire benefits. Those few words hold the secret of many an innovative organisation’ s success. It is a principle which can be applied to almost any product/market decision. The principle itself is almost deceptively simple,which is why some marketers pass it by. The successful marketing organisation will pay more than lip service to its meaning, because it represents the most basic yet most important principle of marketing.
B Customers do not buy a product for the product itself. Customers buy clean floors,not floor polish. They buy security,not insurance policies,high performance engines(or status),not Ferraris:better lubrication, not industrial cutting oil. An innovative tool manufacturer realised,through the course of its relationship with its customers,that a major problem on the production floor was the time lost in changing abrasive discs. With this in mind, the manufacturer has in the past few months been exerting himself to get the problem solved with the help of a group of technicians.
C The company invested a lot of time and money in seeking a solution, and invented a highly specialised system of binding grit to disc. The result was a new disc which had a longer life and could be removed and replaced faster than the old type. This gave the organisation’s customers the benefit of more efficient production time and better value for money. The benefit in the example served a dual purpose: it gave the customer the advantage of time-saving and cost-effectiveness, and at the same time solved a traditional problem of changing discs. The ’ problem’ in this case was a customer need which had to be satisfied.
D The concept of customer benefits shows the importance of an organisation being orientated towards the customer,or market,rather than the product. An organisation, for example, manufacturing adding machines in a marketing environment which is moving towards calculators will soon find itself and its product obsolete. It must consider what the benefits of its product are—in this case computing sums accurately and quickly—and make sure that it is providing that benefit better than any other organisation. If a more cost-effective method of computing comes along, the customer will naturally be attracted to that product which incorporates those developments and can therefore provide increased benefits.
Changing discs was no longer a time-consuming work which caused a big problem in customers’ work.
选项
答案
C
解析
题干意为:更换磨盘再也不是一种很费时间的事情,不会给顾客带来工作上的麻烦。C段指出The result was a new disc which had a longer life and could be removed andreplaced faster than the old type.即:新的磨盘使用寿命较长,而且更换起来也比原来的那种节省时间。文中的“faster than the old type”与题干中“no longer a time-consumingwork”相对应。
转载请注明原文地址:https://kaotiyun.com/show/CeoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
随机试题
出版物简介的特点包括()等。
蓓蓓理想中的丈夫是“三高”:高个子,高收入,高学历。她结识了甲、乙、丙、丁四个男朋友,其中只有一人同时具备“三高”。此外,这四个人中:只有三个人是高个子,只有两个人是高收入,只有一个人是高学历。现已知:(1)每个人至少具备一高。(2)甲和乙的收入一样高
属于灭菌剂的化学消毒剂是
A.无痛性间歇性肉眼全程血尿B.终末血尿C.全程血尿D.先疼痛后血尿E.尿道滴血前尿道损伤()
公路工程初步勘察阶段,支挡工程地质勘探和测试的要求,正确的是()。
根据国际生产折中理论,跨国公司对外直接投资时,应该具备()。
在新文化运动中,教育家蔡元培提倡“兼容并包”,对这一主张的内涵理解最准确的是()
以下关于VB文件的叙述中,错误的是
随着Internet的发展,越来越多的计算机感染病毒的可能途径之一是()。
VERIFY:DOUBTFUL::
最新回复
(
0
)