首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
admin
2015-04-23
60
问题
Look at the statements below and the text about the marketing principle on the opposite page.
Which section(A, B, C or D)does each statement(1-7)refer to?
For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 The purchase of customers is not to achieve the ownership of the product.
Marketing Principle
A Brilliant marketers try to keep open and flexible, yet there is one unchanging maxim which they share:customers buy products to acquire benefits. Those few words hold the secret of many an innovative organisation’ s success. It is a principle which can be applied to almost any product/market decision. The principle itself is almost deceptively simple,which is why some marketers pass it by. The successful marketing organisation will pay more than lip service to its meaning, because it represents the most basic yet most important principle of marketing.
B Customers do not buy a product for the product itself. Customers buy clean floors,not floor polish. They buy security,not insurance policies,high performance engines(or status),not Ferraris:better lubrication, not industrial cutting oil. An innovative tool manufacturer realised,through the course of its relationship with its customers,that a major problem on the production floor was the time lost in changing abrasive discs. With this in mind, the manufacturer has in the past few months been exerting himself to get the problem solved with the help of a group of technicians.
C The company invested a lot of time and money in seeking a solution, and invented a highly specialised system of binding grit to disc. The result was a new disc which had a longer life and could be removed and replaced faster than the old type. This gave the organisation’s customers the benefit of more efficient production time and better value for money. The benefit in the example served a dual purpose: it gave the customer the advantage of time-saving and cost-effectiveness, and at the same time solved a traditional problem of changing discs. The ’ problem’ in this case was a customer need which had to be satisfied.
D The concept of customer benefits shows the importance of an organisation being orientated towards the customer,or market,rather than the product. An organisation, for example, manufacturing adding machines in a marketing environment which is moving towards calculators will soon find itself and its product obsolete. It must consider what the benefits of its product are—in this case computing sums accurately and quickly—and make sure that it is providing that benefit better than any other organisation. If a more cost-effective method of computing comes along, the customer will naturally be attracted to that product which incorporates those developments and can therefore provide increased benefits.
Changing discs was no longer a time-consuming work which caused a big problem in customers’ work.
选项
答案
C
解析
题干意为:更换磨盘再也不是一种很费时间的事情,不会给顾客带来工作上的麻烦。C段指出The result was a new disc which had a longer life and could be removed andreplaced faster than the old type.即:新的磨盘使用寿命较长,而且更换起来也比原来的那种节省时间。文中的“faster than the old type”与题干中“no longer a time-consumingwork”相对应。
转载请注明原文地址:https://kaotiyun.com/show/CeoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
•Lookattheformbelow.•Youwillhearpeopleintroducingeachother.(5)______andMissSong,themarketingmanagerof
随机试题
WhowontheWorldCup1994footballgame?WhathappenedattheUnitedNations?Howdidthecriticslikethenewplay?【C1】______a
下列选项中()没有体现统计的统一性原则。
根据我国证券法及其相关规定,设立经纪类证券公司()。
为购建或者生产符合资本化条件的资产而借入专门借款的,企业应当根据累计资产支出加权平均数乘以所占用专门借款的资本化率,计算确定专门借款应予资本化的利息金额。()
观看小学低年级《戈壁滩上古长城》教学实录。谈谈对“教学即对话”的理解。
Weshoulddoeverythinginourpowertodevelop______alternativestopetrol.
Whatisthequestionthespeakertriestoanswer?Howto______inajobinterview.
A、Travelingalot.B、Gettingalotofexercise.C、Workingtoohard.D、Waitingforthetrain.B事实细节题男士的回答表明约翰最近一直在辛苦地进行足球训练,因此体重
A、Rewardinpromotingthechildren’sstudy.B、Self-controlandindependenceinchildgrowth.C、Emotionalreactioninpromotinga
Don’tWasteOurOceans[A]Fortoolong,marinelifehasbeenlargelyopenforthetakingbyanyonepossessingthemeanstoexplo
最新回复
(
0
)