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Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Recei

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问题     Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Received wisdom suggests that people trying to save money on their groceries should shop around to get the best prices. But research presented on April 9th at the Royal Economic Society suggests that those who do so end up paying more.
    Kun Tian, a researcher at Cardiff Business School, and Ji Yan of Durham University, the paper’s authors, argue that people who buy all their groceries at just one big supermarket pay less than those who purchase equivalent goods at a mixture of several supermarkets. Data from Kantar World panel, a market-research firm, show similar trends. Unlike Mr. Tian’s study, these cover total purchases rather than comparing equivalent baskets of goods. They show that people who bought groceries in just one store during the 12 weeks to September 2013 spent ￡631. Those who went to ten different places, by contrast, forked out ￡1,249.
    Many of those high-spending shoppers probably had money to burn. But bargain hunters who visit lots of shops are exposed to more products, and thus more likely to buy things they had not planned to, argues Phil Dorsett, an analyst at Kantar. Mr. Tian reckons that irregular shoppers suffer from missing out on savings offered to more loyal customers, especially those earned after spending a lot in a particular store. Shoppers who frequent an abundance of different outlets also tend to be older, says Mr. Tian. They are less likely than people with young families to take advantage of deals that require them to buy goods in bulk.
    Those who buy their groceries in fewer stores—and so spend less—are also more likely to do their shopping online. And on the Internet they are more likely to buy products from supermarkets’ cheaper own-label ranges, says Edward Garner, also of Kantar. Supermarkets do not always stock such ranges in their small convenience outlets: people shopping in a hurry may as well be encouraged to buy more expensive varieties. In big stores, low-cost lines may be placed well above or below a shopper’s line of sight. Search a supermarket’s online store, however, and they pop up just as attractively as more expensive brands. That provides much less scope for shelf deception.
The word "cut-throat"(Line 2, Para. 1)may probably mean______.
选项 A、cruel
B、deadly
C、rough
D、sober
答案A
解析 cut—throat的字面意思为“割断喉咙”，而首段指出：Thrifty shoppers do not have to lookfar to find a bargain．Offers abound in the cut-throat world of British supermarkets．“节俭的购物者不需要走太远去寻找便宜货。在______的英国超市中，商品标价随处可见。”根据对文章背景的理解，结合四个选项的意思，可以得出答案。四个选项的意思分别为：[A]cruel“残酷的”；[B]deadly“致命的”；[C]rough“艰难的”；[D]sober“冷静的”。从字面意思看，[B]deadly与cut-throat最接近，但是与背景不符合；[A]cruel和[C]rough可以与背景结合，但二者中更接近cut-throat的应该是cruel“残酷的”，引申为“竞争残酷的”。综上，本题答案为[A]。
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