首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the
admin
2011-01-08
63
问题
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the traditional economic sense that assume that consumers behave rationally when they carefully consider all alternatives and choose those that give them the greatest utility (i.e. satisfaction) in a marketed context. The tern "rationality" implies that the consumer selects goods based on totally objective criteria, such as size, weight, price, and so on. "Emotional" motives imply the selection of goods according to impersonal or subjective criteria—the desire for individuality, pride, fear, affection or status.
The assumption underlying this distinction is that subjective or emotional criteria do not maximize satisfaction; therefore, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, serve to minimize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based on the individual’s own needs as well as on past behavior, social, and learning experiences. What may appear as irrational to an outside observer may be perfect rational within the context of the consumer’s own psychological field. If behavior did not appear rational to the person who undertakes at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far as to suggest that emphasis of "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act on not from subconscious drives but from rational preferences.
选项
答案
minimize→maximize
解析
语义错误。从首段对rationality和emotional motive的解释可以看出消费者在购买商品时是追求最大满足的,但由于判断标准不同,造成的结果是不同的。因此可以判断,本题所在处的句子含义是:消费者总是尽力追求最大满足(虽然只是他们个人的观点)。因此这里将minimize改成maximize。
转载请注明原文地址:https://kaotiyun.com/show/CjeO777K
0
专业英语八级
相关试题推荐
NorthernIrelandiswellknownintheUnitedKingdommainlyforits______.
EducationalValuesDuringthefirstweekatNorthAmericanuniversities,studentsmustdoafewthingsinpreparation,solif
Mostpeoplecanrememberaphonenumberforuptothirtyseconds.Whenthisshortamountoftimeelapses,however,thenumbersa
Sevenyearsago,anEnvironmentalProtectionAgencystatisticianstunnedresearchersstudyingtheeffectsofairpollutiononhe
Theearliestcontroversiesabouttherelationshipbetweenphotographyandartcenteredonwhetherphotograph’sfidelitytoappea
Becausemarketsareoftenunpredictable,successfulmarketingisratherlikehittingamovingtarget.Consumertastesvarydepen
Ourtheoriesabouthumandiseasearetheproductofcurrentfashion【M1】______thanwewouldliketoadmit.Butjustasthemo
Eversinceitappearedontheculturalscene,theEnlightenmenthashaditspassionatecritics.Philosophersaswellaspolitici
InIreland,______experiencedthefastestgrowth.
ItispossibleforstudentstoobtainadvanceddegreesinEnglishwhileknowinglittleornothingabouttraditionalscholarlyme
随机试题
法兰或螺纹连接的阀门应在()状态下安装。
腹股沟直疝多见于
良好的法律存在是守法的条件之一。关于良法,下列说法正确的是哪一项?()
使用个人汽车贷款所购的汽车为二手车时,贷款额度不得超过所购汽车价格的()。
咨询顾问业务不包括()。
“停车坐爱枫林晚,霜叶红于二月花”,这句话所采用的审美方法是()。
福勒和布朗根据教学所关注的焦点问题,把教师的成长分为()阶段。
某小学在学期内开展了两次全校性的德育活动,一次是“文明从我做起”评比活动,另一次是“我的中国梦”演讲。这种实施德育的渠道或形式是()。
我国专门的法律监督机关是指:
WhatWeTakeFromandGivetotheSeaAslongaswehavebeenonearth,wehaveusedtheseaaroundus.Wetakethingsfromt
最新回复
(
0
)