首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the
admin
2011-01-08
59
问题
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the traditional economic sense that assume that consumers behave rationally when they carefully consider all alternatives and choose those that give them the greatest utility (i.e. satisfaction) in a marketed context. The tern "rationality" implies that the consumer selects goods based on totally objective criteria, such as size, weight, price, and so on. "Emotional" motives imply the selection of goods according to impersonal or subjective criteria—the desire for individuality, pride, fear, affection or status.
The assumption underlying this distinction is that subjective or emotional criteria do not maximize satisfaction; therefore, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, serve to minimize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based on the individual’s own needs as well as on past behavior, social, and learning experiences. What may appear as irrational to an outside observer may be perfect rational within the context of the consumer’s own psychological field. If behavior did not appear rational to the person who undertakes at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far as to suggest that emphasis of "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act on not from subconscious drives but from rational preferences.
选项
答案
minimize→maximize
解析
语义错误。从首段对rationality和emotional motive的解释可以看出消费者在购买商品时是追求最大满足的,但由于判断标准不同,造成的结果是不同的。因此可以判断,本题所在处的句子含义是:消费者总是尽力追求最大满足(虽然只是他们个人的观点)。因此这里将minimize改成maximize。
转载请注明原文地址:https://kaotiyun.com/show/CjeO777K
0
专业英语八级
相关试题推荐
American’slifehasonceagainbeengreatlychangedbythenewageofscienceandtechnologysincetheSecondWorldWar.Everyth
Ateamofinternationalresearchershasfoundnewevidencethatanendangeredsubspeciesofchimpanzeeisthesourceoftheviru
Islanguage,likefood,abasichumanneedwithoutwhichachildatacriticalperiodoflifecanbestarvedanddamaged?Judgin
Specializationcanbeseenasaresponsetotheproblemofanincreasingaccumulationofscientificknowledge.Bysplittingupt
Mostpeoplecanrememberaphonenumberforuptothirtyseconds.Whenthisshortamountoftimeelapses,however,thenumbersa
Becausemarketsareoftenunpredictable,successfulmarketingisratherlikehittingamovingtarget.Consumertastesvarydepen
Becausemarketsareoftenunpredictable,successfulmarketingisratherlikehittingamovingtarget.Consumertastesvarydepen
Ourtheoriesabouthumandiseasearetheproductofcurrentfashion【M1】______thanwewouldliketoadmit.Butjustasthemo
______isthecentralconcerntoBlake’sconcernintheSongofInnocenceandSongofExperience.
Northernmarshesarebeingturnedintoempty,desecratedmudflatwasteland.Theculprit?Snowgeese.Thesemarshesaretheb
随机试题
下列关于过敏性紫癜的皮肤症状,叙述错误的是()
患者身热不恶寒,反恶热,烦渴喜冷饮,神昏谵语,便秘溲赤,手足逆冷,舌红苔黄而干,脉沉数有力。其证候是
患者,女,30岁,已婚。月经先后无定期,质稀,量少,腰痛,头晕,舌淡少苔,脉沉细尺弱。其证候是()
按照风险管理理论,就构成风险的因素进行分类,建设工程施工风险可以分为()。
小明家电热水器贮满了水。一天早晨,小明妈妈用去了20%,小明的爸爸又用去18升,明用去了剩下水的10%,最后剩下的水共有贮存量的一半还少3升。小明家的电热水器贮水量是多少升?()
一个分数,分子与分母的和是100,若分子、分母同时减去8得到的分数约分后为,那么原来的分数是()。
UntilrecentlymosthistoriansspokeverycriticallyoftheIndustrialRevolution.They【31】thatinthelongrunindustrializatio
(89年)当x>0时,曲线
下面正确的函数定义是( )。
PLAYINGCHESS0InyourlastletteryouaskedmetotellyouwhyIlikeplaying00chesssomuch.Well,Ineverthelessth
最新回复
(
0
)