首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to en
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to en
admin
2010-07-06
52
问题
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to engineer a turnaround. It could not come too soon for dealers and employees. "June was a terrible month. I sold 10 cars," said Maria Prendergast-Lunn, general manager of Auddie Brown Mitsubishi in Florence, S. C., 80 miles from the major metropolitan center of Columbia. A year ago the dealership sold 75 Mitsubishis a month. Sales started picking up this month, but even so Ms. Prendergast-Lunn expects the dealership to sell only half the number of vehicles it did a year earlier. "I’m hoping to end July with 35 or 40 sales, ’ she said.
Other dealers are struggling as well. The market share of Mitsubishi Motors North America, the United States unit of the Japanese. automaker, has been halved in just a year, to 0.8 percent last month from 1.5 percent in June 2003, according to the Autodata Corporation. In June, the company’s sales dropped 45.7 percent, to 12, 301.
Mitsubishi announced last week that it would lay off 1,200 employees, or about a third of its work force in its American plant, where it produces the Galant sedan, the Eclipse sporty coupe car and the Endeavor sport utility vehicle. Mitsubishi has also decreased its advertising. For years it pitched the brand to young consumers with cheap .financing and emotional eye-catching ads set to the music of Average White Band, Iggy Pop and Republica. That strategy created some of its trouble because it suffered a high default rate on the loans. Analysts say that Mitsubishi needs to write off about $1 billion in bad loans.
"We were a brand on sale," said Finbarr J. O’Neill, the American company’s chief executive, in a telephone interview. Mr. O’Neill, the former chief executive of Hyundai Motor America, was hired last September to succeed Pierre Gagnon who was blamed for the aggressive financing. "Now we need to establish natural demand for the products," Mr. O’Neill said.
The American sales slump has been a big factor in the Struggles of the Japanese parent company, but not the only factor. Mitsubishi has also suffered from a cover-up of defects in its cars and trucks for decades. In April, Mitsubishi’s minority owner, Daimler Chrysler, decided not to invest any more money in the troubled carmaker, and Mitsubishi had to scramble for money to cover its debts. The Phoenix Capital Company, a Tokyo-based investment firm, bought a third of the company, replacing DaimlerChrysler as the controlling partner.
The parent company’s financial and quality problems make Mr. O’Neill’s battle to reverse the fortunes of Mitsubishi tougher. The American unit has only two new models coming in the next several months, a redesigned Eclipse sport coupe and a small truck built by Chrysler.
Mitsubishi is facing the problem of______.
选项
A、capital shortage
B、bad ads strategy
C、declining sales
D、brand crisis
答案
C
解析
三菱公司面临的问题是什么?文章的前两段都在介绍三菱的销量的不断下降。尤其是“In June,…to 12,301”更是说明了三菱公司的主要问题是销售量的不断下降。故应选C 。
转载请注明原文地址:https://kaotiyun.com/show/CpDd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Thestatement"Inmyfridgelessfiftieschildhood,Iwasfedwellandhealthily."suggeststhatWhatistheauthor’soverallat
Manypeoplecanrememberfeelingverylonelywhenwewere______.
Amethodofparent-teachercommunicationNOTmentionedorreferredtobytheauthorisTheattitudeoftheauthortowardsther
WhatbroughtaboutthedeclineinthedemandforAmericanfarmproducts?TheSupremeCourtrejectedtheAgriculturalAdjustment
Somepeoplewerejustborntorebel;CharlesDarwinwasoneofthem.【21】______NicholasCopernicus,BenjaminFranklinandBillGa
______makeitpossibleforastronautstoreachthemoon.
______makeitpossibleforastronautstoreachthemoon.
AstudybyscientistsinFinlandhasfoundthatmobilephoneradiationcancausechangesinhumanceilsthatmightaffectthebr
HowmanyrefugeescamefromVietnamsincetheearly1970s?
Howmanykindsofradiationarefearedbyastronauts?
随机试题
下列属于直接费的有( )。
最早提出“天才”论的美学家是【】
A.桃仁B.苍术C.大黄D.泽泻E.白头翁上述药物属于生化汤组方药物的是
男性,50岁,胃溃疡病史25年,饭后突发上腹剧痛2小时,为进一步明确诊断,首选的检查方法是
根据我国《保险法》的规定,保险人收到赔偿或者给付保险金的请求及证明材料之日起()内,若仍不能确定赔付或给付数额,则应先予支付最低数额。
妄想,指一种病态的信念,尽管不符合事实,但仍坚信不移。根据上述定义,下列属于妄想的是:
(复旦大学2012)指令驱动交易机制
第二次世界大战结束以来,随着国家垄断资本主义的形成和发展,资产阶级国家对经济进行的干预明显加强,从而使得资本主义社会的经济调节机制发生了显著变化。与这种变化相适应,经济危机形态也发生了很大变化。其主要表现是
A、现在是司机B、想当司机C、以前曾经是司机D、没当过司机C
VirtualDriverDrivinginvolvessharpeyesandkeenears,analyzingwithabrain,andcoordinationbetweenhands,feetandb
最新回复
(
0
)