首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to en
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to en
admin
2010-07-06
89
问题
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to engineer a turnaround. It could not come too soon for dealers and employees. "June was a terrible month. I sold 10 cars," said Maria Prendergast-Lunn, general manager of Auddie Brown Mitsubishi in Florence, S. C., 80 miles from the major metropolitan center of Columbia. A year ago the dealership sold 75 Mitsubishis a month. Sales started picking up this month, but even so Ms. Prendergast-Lunn expects the dealership to sell only half the number of vehicles it did a year earlier. "I’m hoping to end July with 35 or 40 sales, ’ she said.
Other dealers are struggling as well. The market share of Mitsubishi Motors North America, the United States unit of the Japanese. automaker, has been halved in just a year, to 0.8 percent last month from 1.5 percent in June 2003, according to the Autodata Corporation. In June, the company’s sales dropped 45.7 percent, to 12, 301.
Mitsubishi announced last week that it would lay off 1,200 employees, or about a third of its work force in its American plant, where it produces the Galant sedan, the Eclipse sporty coupe car and the Endeavor sport utility vehicle. Mitsubishi has also decreased its advertising. For years it pitched the brand to young consumers with cheap .financing and emotional eye-catching ads set to the music of Average White Band, Iggy Pop and Republica. That strategy created some of its trouble because it suffered a high default rate on the loans. Analysts say that Mitsubishi needs to write off about $1 billion in bad loans.
"We were a brand on sale," said Finbarr J. O’Neill, the American company’s chief executive, in a telephone interview. Mr. O’Neill, the former chief executive of Hyundai Motor America, was hired last September to succeed Pierre Gagnon who was blamed for the aggressive financing. "Now we need to establish natural demand for the products," Mr. O’Neill said.
The American sales slump has been a big factor in the Struggles of the Japanese parent company, but not the only factor. Mitsubishi has also suffered from a cover-up of defects in its cars and trucks for decades. In April, Mitsubishi’s minority owner, Daimler Chrysler, decided not to invest any more money in the troubled carmaker, and Mitsubishi had to scramble for money to cover its debts. The Phoenix Capital Company, a Tokyo-based investment firm, bought a third of the company, replacing DaimlerChrysler as the controlling partner.
The parent company’s financial and quality problems make Mr. O’Neill’s battle to reverse the fortunes of Mitsubishi tougher. The American unit has only two new models coming in the next several months, a redesigned Eclipse sport coupe and a small truck built by Chrysler.
Mitsubishi is facing the problem of______.
选项
A、capital shortage
B、bad ads strategy
C、declining sales
D、brand crisis
答案
C
解析
三菱公司面临的问题是什么?文章的前两段都在介绍三菱的销量的不断下降。尤其是“In June,…to 12,301”更是说明了三菱公司的主要问题是销售量的不断下降。故应选C 。
转载请注明原文地址:https://kaotiyun.com/show/CpDd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
【61】【65】
Itwillbeareliefoverthedeathofafriendorarelativeifthefriendorrelativediesfrom______.WhatisanAdvanceDir
WhatarethetwoseasoningsusedbymostAmericans?
AnAmericansenatorcriticizedTimeWarnerforInthefaceofrecentattacksonthecompany,Levin
WhereintheUnitedStatesdidpopmusicfirstemerge?Americanrockmusicofthe1960swasgreatlyinfluencedby
Somepeoplewerejustborntorebel;CharlesDarwinwasoneofthem.【21】______NicholasCopernicus,BenjaminFranklinandBillGa
______makeitpossibleforastronautstoreachthemoon.
German
随机试题
计算机网络从逻辑功能上可以分为资源子网和______。
关于血液流动的质量守恒定律概念下列哪一项是不正确的
男,58岁,咳嗽咳痰20年,伴喘息10年。近10天来症状加重,伴下肢浮肿。血气分析(不吸氧):pH7.413,PaCO280mmHg,HCO3-48mmol/L,PaO245mmHg。其酸碱紊乱类型属于
A.输血B.强的松C.睾丸酮D.切脾E.输注血小板重型再生障碍性贫血的首选治疗手段
患儿,3岁。因低热伴皮疹来院就诊,护士观察发现皮疹呈向心性分布,有红色斑疹、小水疱、结痂,患儿主诉瘙痒。该患儿可诊断为
在工程项目竣工验收前,对已完工程及设备进行保护所需的费用属于()
关于正、反循环钻孔,说法正确的有()。
儿童动作发展遵循的原则是()。
班主任的领导方式一般可以分为三种类型:权威型、放任型和()。
简述新时期民族管弦乐的创作。
最新回复
(
0
)