首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
admin
2014-01-13
50
问题
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the brands or amounts specified. The seventh item, in the fifth place on both lists, read " I lb. Maxwell House coffee" on one list and "Nescafe instant coffee" on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman("personality and character")who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy, only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
Which of the following is implied but not stated?
选项
A、Despite its advantages, most people disliked instant coffee because of its taste.
B、The advertising expenditure for instant coffee was greater than that for regular coffee.
C、Very often we do not know the real reasons for doing things.
D、Taste is the principal factor in determining what we buy.
答案
C
解析
归纳推理题。本文的中心内容讲的是速溶咖啡虽然打了很多广告,卖得却不好,经调查,厂商发现了真正原因并不是味道不好,是广告没有对症。故答案为C(我们经常在做事情的时候不知其真正原因)。
转载请注明原文地址:https://kaotiyun.com/show/D1QO777K
0
考博英语
相关试题推荐
Guthrie’scontiguityprincipleofferspracticalsuggestionsforhowtobreakhabits.Oneapplicationofthethresholdmethod
Thefrustrationofmisfitscanvaryinintensity.Therearefirstthetemporarymisfits:peoplewhohavenotfoundtheirplacei
ManyadvocatesofauniversalhealthcaresystemintheUnitedStateslooktoCanadafortheirmodel.WhiletheCanadianhealthca
Thisstateresearchprogramismadeupoftwofunds,______couldlastfortwoyears.
Asthetwentiethcenturybegan,theimportanceofformaleducationintheUnitedStatesincreased.Thefrontierhadmostlydisap
Radiationoccursfromthreenaturalsources:radioactivematerialintheenvironmentsuchasinsoil,rock,orbuildingmaterial
AlthoughforthepurposeofthisarticleEnglishliteratureistreatedasbeingconfinedtowritingsinEnglishbynativesorin
Theflickerofimpatienceinthehusband’seyesmeltsintobemused______ashiswifeasksfor"justalittlemoretime"atthema
WhenaScottishresearchteamstartledtheworldbyrevealingthreemonthsagothatithadclonedanadultsheep,PresidentClin
Ananestheticisanythingthatproducesatemporarylossoffeelinginallorpartofthebody.Anestheticsaregiventothosea
随机试题
在“司马光砸缸”的故事中,司马光小时候看到一个小孩掉进水缸后,他没有按常规让人脱离水,而是打破水缸,尽快让水脱离人。这一故事给我们的哲学启示是:
(Thoseofus)whoworkinchemical(laboratories),shouldhave(their)lungs(checked)quiteregularly.
A.急性早幼粒细胞性白血病B.慢性淋巴细胞性白血病C.急性单核细胞性白血病D.急性淋巴细胞性白血病E.慢性粒细胞性白血病牙龈肿胀
简述吸气性呼吸困难的临床特点。
与病人沟通时,不符合护理用语要求的是( )。【历年考试真题】
如题图所示为《周礼·考工记》中的王城规划,其中凸显中国古代建筑共性特点的部位是()。
发生货币危机的国家在汇率制度方面的共同特点是()。
需要()
众筹行为:指通过互联网发布筹款项目、实施方案、投资回报的资金募集方式,其构成要素包括有创造能力但缺乏资金的发起人,对筹资者的故事或回报感兴趣的支持者,在两者之间发挥连接作用的互联网平台等。下列属于众筹行为的是:
Sheis______farthemostactivememberinourgroup.
最新回复
(
0
)