首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2008-10-11
39
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course (company executive assumed) American at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispanics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy (our) other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too. Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Chinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face." Today "they could even be in the majority."
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S.-made products overseas.
According to the passage, Procter & Gamble hopes to transplant the foreign idea back to its home territory because ______.
选项
A、Americans are more likely to buy foreign-made products than before
B、for most Americans foreign products are much more attractive than home-made ones
C、the company has found that foreign-made products are superior to home-made ones in terms of quality
D、the company has hired more foreigners in its top management than before
答案
A
解析
根据短文,宝洁公司希望让国外的观念回到本土来因为美国人比以往更可能买外国的产品。作者在最后一段说,宝洁公司发现,美国不再是孤立的市场。美国人在买外国产品或在海外销售美国产品方面比以往更加开放。
转载请注明原文地址:https://kaotiyun.com/show/D3IO777K
0
考博英语
相关试题推荐
Readthearticlebelowaboutgoodsreturnedbycustomerstomailordercompanies.Choosethebestwordorphrasetofilleac
Readthearticlebelowaboutacompanythatsellshouseholdproducts.ChoosethebestwordtofilleachgapfromA,B,Cor
Readthearticlebelowaboutdevelopmentsatabank.Choosethebestsentencefromtheoppositepagetofilleachofthegap
Howmanyaretherequalitycontrolinspectionpoints?Atfirstinspectionstage,weinspect
--ReadthisnotewhichyouhavehadfromtheChairmanofthecompanywhereyouwork.MireiraAutomot
•Lookatthegraphsbelow.Theyshowtheimportsandexportsofeightdifferentcountries(A-H)overthesamethree-yearper
ChocolatesMenlinckCompanyResultsExportsTargetExportsThisYearExportsLastYear7,0007,
YoucannotflytoShanghaifromNewYork______.
Asoneworkswithcolorinapracticalorexperimentalway,oneisimpressedbytwoapparentlyunrelatedfacts.Colorasseenis
Thereissomeevidencethatcellscouldbecarefully______andtheninjectedintothebrainofParkinson’spatientstoreplaceda
随机试题
Thereisnodoubt______heisagoodemployee.
女性,55岁,患风湿性心脏病合并心房颤动多年,一天前突然发生腹部阵发性剧烈绞痛,频繁恶心呕吐,经解痉,消炎治疗无效,体检腹部稍微膨隆,未见肠型,脐周有压痛,肠鸣音稍活跃。腹部平片显示小肠中等度扩张,有数个散在液面,结肠无气,为了明确诊断进一步的检查应选择
CT最早用于颅脑检查,对颅脑疾病具有很高诊断价值。适用于颅脑外伤、脑血管意外、脑肿瘤、新生儿缺氧缺血性脑病、颅内炎症、脑实质变性、脑萎缩、术后和放疗后复查以及先天性颅脑畸形等。扫描基线有听眦线、听眉线和听眶线。颅脑增强扫描分为平扫后增强扫描和直接增强扫描两
诊断骨质疏松症的黄金指标是
A.氢质子密度B.横向弛豫C.纵向弛豫D.合磁矢量E.静磁矢量T1WI主要反映组织的何种差别
患者,男,40岁。因受寒而哮喘发作,呼吸急促,喉中哮鸣,如水鸡声,咳嗽,胸膈满闷,痰少咳吐不爽,形寒怕冷,渴喜热饮,舌苔白滑,脉象浮紧,主方选()
在集合登车时,导游员等游客全部上车后即可示意司机开车。()
我国的对外开放是指对西方国家的开放。()
《周礼》云:“八辟丽邦法。”今之“八议”,周之“八辟”也。礼云:“刑不上大夫。”犯法则在八议,轻重不在刑书也。其应议之人,或分液天潢,或宿侍旒,或多才多艺,或立事立功,简在帝心,勋书王府。若犯死罪,议定奏裁,皆须取决宸衷,曹司不敢与夺。此谓重亲贤,敦故旧,
Questions14-17Thetexthas8paragraphs(A-H).Whichparagraphdoeseachofthefollowingheadingsbestfit?*
最新回复
(
0
)