首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
admin
2017-03-27
16
问题
Read the article below about a company that sells household products.
Choose the best word to fill each gap from A, B, C or D on the opposite page.
For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
DAC’s Margins Hit in Battle of the
Brands
In a surprise trading statement, DAC Household Products yesterday gave (0)___C___of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been【C1】______to low single digits. The company【C2】______that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from【C3】______discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally【C4】______the household products sector. DAC also predicted a downturn in consumer【C5】______and strong price competition in Europe, and signalled that it was making【C6】______for an expensive brands battle.
DAC’s chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely【C7】______price forecasts. As a【C8】______the company now needed to increase investment in advertising and introduce keener pricing.
DAC had until【C9】______sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be【C10】______as DAC increased spending on advertising and promotion to【C11】______those products under attack from competing brands. This commitment means【C12】______the long-term health of the business ahead of the【C13】______.of short-term financial targets,’ he said.
Rudy Mitcham, DAC’s finance director, said that the company’s recent cost-cutting programme would be【C14】______.to help finance the increased spending, although he declined to reveal the【C15】______.amount of money it would invest in additional advertising and promotion.
Example:
A advice B caution C warning D threat
【C13】
选项
A、performance
B、achievement
C、completion
D、production
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/D4oO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•YouwillheararadiointerviewwithRichardWood,thefounderofBookstore,acompanythatsellsbooksontheinternet.•For
•Lookatthenotesbelow.•YouwillhearsomeoneintheProductiondepartmentofacompanyphoningacolleagueintheHumanRe
Brazilianstakepridein______.Whenschedulingmeetingsinsoutherncities,you’llfindthebusinesssettingsare______.
•Lookatthenotesbelow.•Youwillhearawomanleavingamessageaboutameeting.TODAYBUSINESSMAGAZINE
•Youwillhearadiscussion.•Foreachquestion23-30markoneletter(A,BorC)forthecorrectanswer.•Afteryouhaveli
From1971until1986,Japaneseshareinhightechnologyexportmarketincreasedby______.Inthearticlesmallcountriesarel
•Youwillhearfivespeakerstalkingaboutbusinesstrips.•Foreachrecording,choosethereasonthespeakergivesforthetr
Lookatthenotesbelow.Youwillhearawomanleavingamessageaboutameeting.TodayBusinessMagazine
•YouworkforBada,aretailerofsportsgoods.Youhavebeenaskedtowriteashortreportcoveringrecentdevelopmentsforsto
—Readthearticleaboutchoosinganagent.—Inmostofthelines34~45thereisoneextraword.Itiseithergrammaticallyincor
随机试题
(2020年昌邑)奥苏贝尔认为,学校情境中的成就动机至少包括的内驱力决定成分有()
战国时期的商鞅和韩非子提出了宏观经济管理思想一一“_______”;在以农为本思想的基础上,_______提出国家控制商品、货币,并主张实行准军事化管理,以获取更多的物质财富;荀子则提出“_______”的经济管理思想,把富民视为富国的基础;在荀子“上下俱
慢性肺源性心脏病最常见的病因是
A.铸造支架与工作模型之间出现间隙B.熔模经包埋、铸造后所获得的铸件某些部位缺损C.铸件(或铸道)上可看到明显的断裂纹D.铸件上有气孔E.熔模经包埋、铸造后的铸件表面形成了原熔模没有的金属突起铸件适合性差是指
病人,男,25岁,心悸反复发作2年余,现见眩晕,胸脘痞满,形寒肢冷,小便短少,下肢浮肿,口渴不欲饮,恶心且吐痰涎清稀,舌苔白滑,脉弦滑。治疗应首选
骨质破坏区边缘模糊不清,一般代表急性或恶性病变;边缘清晰,则往往是慢性或良性病变。()
( )是指会计所核算和监督的内容。
中国制造的常规消费品拥有巨大国际市场的主要原因是()。
针筒:注射器:医疗器械
在有关占星术方面的一个电视节目中,调查员在社区里找到了20名出生在双子星座并且愿意在该电视节目中被采访并接受性格测试的志愿者。测试证实了调查员的个人印象,即每一个志愿参加者在性格上都比一般的人更善于交际。该调查支持了这样一种观点,即人所属的星座影响人的性格
最新回复
(
0
)