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  3. Task 4 Attracting New Business Clients You work for a company, which provides meeting facilities for business clients. Your depa

Task 4 Attracting New Business Clients You work for a company, which provides meeting facilities for business clients. Your depa

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问题 Task 4 Attracting New Business Clients
You work for a company, which provides meeting facilities for business clients. Your department has been asked to make suggestions for attracting new clients.
Discuss, and decide together:
What steps could companies take to ensure that existing customers remain loyal? (Why? / Why not?)
选项
答案Suggested answers: Candidate A: Let’s face reality. Nobody would twist someone else’s arm to use his goods or his service. To ensure that existing customers remain loyal when some of them have moved away from your company, you must take positive steps to remedy the situation. You must make sure that you get a range of views from all your customers, and tell them,“Your opinion matters.”You can offer them favorable credit conditions or give them some discount on business deals at their request, if it is possible. You must not duck the thorny questions. You must eat your words when what you said was wrong. You must recall the defect goods. If you promise to do something, make it immediately. You should not go back on your words. You should let customers know that your conference center is willing to give a refund if a client is not completely satisfied, and that it can provide a stress-free and relaxing atmosphere. You can tell your customers that your reception desk is staffed round the clock, ready to deal with any calls, and that they can enjoy perfect environment. You can also tell them that the offices and meeting rooms have been upgraded to include the most up-to- date facilities. The wide range of rooms will meet every possible need— one-to-one interviews, seminars, product lunches, major presentations and so forth. You must let your existing customers know that you also guarantee to return their fee should they be disappointed with your service. Candidate B: You should exchange your views with your existing customers. You should take positive steps to improve customer relations. You must improve your service. You may also give a hint that it is understandable that people are attracted to cash back deals, but it is a very short term approach. People must be aware of the pitfalls. Basically, you must provide customers with high quality products and empathy service, because consumers get satisfaction from the product or service. Candidate A: Brands can help to create customer loyalty by providing a signpost to certainty and safety. Ideally, when a customer sees a product, it leads to a range of positive thoughts so that the product is bought. Unfortunately, only a small number of products have reached this level. Candidate B: While everyone in business is aware of the need to attract and retain customers, they often overlook the importance of keeping existing customers remain loyal. In the excitemera of beating the competition and securing orders, managers often fail to ensure that the customer remains a customer. As a result, the average company loses 30% of the existing customers. Only recently they have come to understand that established customers often buy more and, they may also provide free word-of-mouth advertising.
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